The Krapp Strapp Helps Hunters Go No. 2 And Attracts Laughs And $65,000 Investment on 'Shark Tank'

Bob Legg is an avid outdoors enthusiast and hunter who is the co-founder of hunting manufacturer Air Boss Outdoors, a company that specializes in manufacturing motion decoys for hunting enthusiasts. 

He spends a lot of his time in the field, away from modern conveniences like a kitchen, Wi-Fi or bathroom. While he and other hunters can cope without the first two, nature does come calling for everyone. To help hunters and other outdoors adventurers navigate the challenges of "going No. 2" outside, he and his business partner created The Krapp Strapp.

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The Krapp Strapp is a weatherproof strap designed to make outdoor activities more comfortable for hunters, campers and outdoorsmen. Manufactured in the U.S., The Krapp Strapp caught the attention of the “Shark Tank” panel, who found humor in the product and its efficient design. 

“You just simply attach it around your waist, attach it to a strong structure like a tree … and you simply lean back, squat down and relieve yourself,” 

Krapp Strapp partner Keith Lindsey told the sharks. 

Legg added his thoughts on the product's appeal, saying, “It will hold 400 pounds. It's got two pockets — one on each side — [for] toilet paper.”

Requesting $65,000 for a 10% equity stake in their Texas-based product, Legg and Lindsey aimed to use the investment to boost their advertising efforts. Acknowledging their previous struggles with marketing and e-commerce, Lindsey expressed a desire for a partnership and a way to introduce some fun and brand buzz into the business.

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Mark Cuban, known for his candid approach, demonstrated — not fully — the simple-to-use Krapp Strapp by attaching it to an indoor tree, which drew laughs from the judges. Despite no advertising expenditure, The Krapp Strapp boasted impressive sales numbers — approximately 4,000 units sold in four months, translating to an estimated $200,000 in revenue. A viral Facebook post by Lindsey, with over 1 million views in a few days, played a significant role in driving interest.

While some judges, including Robert Herjavec and Kevin O'Leary, acknowledged the product’s potential but refrained from making offers, Lori Greiner and Daymond John seized the opportunity. They offered $65,000 for a combined 35% equity stake. Legg and Lindsey negotiated the terms, settling on a deal with Greiner and John at 33.3%. 

Greiner, often called the Queen of QVC, is an entrepreneur, inventor and television personality. She holds more than 120 patents on a range of novel products. John is also a renowned entrepreneur and “Shark Tank” investor and is the founder of the iconic hip-hop apparel brand FUBU. 

Exiting the “Shark Tank” with a successful deal, Legg said, “Bob, you're a star, buddy.” As they left, Legg remarked, “Now, you two [Greiner and John] can say you help people do the deuce outdoors. We'll all make some money.”

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