Super Bowl MVP Patrick Mahomes Joins BioSteel As Equity Partner

Kansas City Chiefs quarterback and Super Bowl MVP Patrick Mahomes announced Tuesday a multi-year partnership with sports nutrition company BioSteel.

Per the deal, Mahomes will become an equity partner in the company, which is part-owned by Canopy Growth Corp CGC. This is his first partnership since the Chiefs won the Super Bowl earlier this year. Mahomes is currently the highest-paid player in the NFL.

Mahomes says he’s been using BioSteel’s products “for years."

“I love that its products are all-natural and sugar-free,” he said. “I’ve been fortunate enough to be educated on sports nutrition by the best, and I want to pass along this knowledge to today’s youth.”

Mahomes was introduced to the brand through his trainer, Bobby Stroupe, who had been buying BioSteel products for years.

“As we move into the U.S., the timing made sense to partner with Patrick," said John Celenza, BioSteel’s co-founder and co-CEO. "Authenticity is everything to us, which made partnering with him an easy choice.”

Former NHL pro Michael Cammalleri, BioSteel’s co-founder and co-CEO, explained that — as an athlete and businessperson — he’s been able to sit on both sides of these sorts of deals.

“I went down to train with Patrick at Bobby’s gym and was able to spend time with him and his team,” he said. “I could not be happier with Patrick being the person that helps lead and amplify our brand.” 

Courtesy photo