Aphria Inc. APHA APHA has added topical products to its adult-use brand Solei.
Canadian cannabis company noted that this is its first brand to reach the topicals space, presenting several well-received moments: Unplug (Lavender), Balance (Orange Citrus), Free (Cucumber Mint) and Free Unscented.
Unplug and Balance are currently already available online and in specific stores in Ontario, with plans to reach other markets in the upcoming months.
The other two items, Free and Free Unscented, should reach select markets in February.
These topicals under the Solei brand have been created with high potency, having 500 milligrams of cannabinoid per container.
Other products under the Solei brand include pre-rolls, dried flower, oral sprays, soft gels, vapes, and smoke-free oils.
“Adding topicals to our Solei brand product line up is a natural expansion, and an exciting format offering for Aphria. Topicals are one, if not the most, accessible cannabis format available today, making it appealing to a large segment of consumers,” Aphria CEO Irwin Simon said. “We are listening to the needs of our consumers. The team worked hard to create a cream with a range of premium scents, providing a compelling and relevant product for consumers.”
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