Trump Meme Coin Now Accepted For Merchandise Purchases

Donald Trump's meme coin Trump TRUMP/USD is expanding beyond speculation as several merchants and a travel booking platform begin accepting it as a payment method.

What Happened: Online stores selling Trump-branded products and the travel website Travala have integrated TRUMP payments, providing holders with more real-world use cases, Bloomberg reported.

A number of online retailers offering Trump-themed merchandise, including watches, fragrances, and sneakers, have enabled TRUMP as a checkout option.

These transactions are processed through Solana SOL/USD Pay, a tool that facilitates payments using Solana-based tokens.

The move is aimed at giving the cryptocurrency a purpose beyond trading, potentially increasing its adoption among consumers.

In addition to retail, the travel booking site Travala has also embraced the token.

As of Jan. 22, users can now pay for flights and hotel reservations using TRUMP, marking another step toward its wider acceptance.

Also Read: Bitcoin To Hit Up To $130,000 In The Next Weeks: Standard Chartered

Why It Matters: Since its launch, TRUMP has seen a surge in market activity, quickly ranking among the most-traded cryptocurrencies. At its peak, the token held the 14th position in market capitalization.

However, like many meme coins, it has experienced volatility and has since dropped to the 32nd spot, with a market cap of $5.5 billion and daily trading volumes exceeding $2.4 billion.

While meme coins often lack fundamental use cases, the increasing number of businesses accepting TRUMP suggests a shift toward practical applications.

Whether this trend will sustain long-term adoption remains uncertain, but the coin's growing utility could drive continued interest in the market.

The launch of the TRUMP token was organized by CIC Digital, a group linked to the Trump campaign, which had previously introduced branded NFTs and merchandise.

A recent analysis from Bernstein revealed that insiders connected to CIC Digital control 80% of the token’s total supply.

The report pointed out that this level of insider ownership raises concerns about potential market manipulation, particularly the risk of a large-scale sell-off that could negatively impact other investors.

Bernstein's report emphasized that the rapid surge in the token's market value, combined with the concentrated supply in insider hands, puts significant pressure on its price stability.

Although the crypto community initially responded positively to the token's launch, the report also suggested that a high-profile political figure engaging with digital assets in this way could accelerate regulatory scrutiny.

It warned that such involvement may prompt policymakers to introduce new regulations for the crypto industry.

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