Dustin is the founder and CEO of BriteCo, an innovative insurance technology company that is transforming the retail jewelry appraisal and insurance experience for the digital age. Dustin is a third-generation jeweler with deep industry knowledge of the retail jewelry environment and the needs of jewelry buyers. Prior to founding BriteCo, Dustin was the president of his family’s jewelry business, Cy Fredrics Jewelers, a luxury jewelry and watch company in the north suburbs of Chicago.
