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Google Ads, formerly known as Google AdWords, is a useful marketing tool for businesses of all sizes.
Whether you’re a one-man show, startup or established small business, you can use the tool to garner more attention for your company and increase sales. It’s also frequently implemented as a marketing strategy in mid-sized and large corporations.
If you want to learn the basics or enhance your Google Ads expertise, an online course is worth considering. There are options for all skill levels and budgets that can help you get results in your business, work more effectively or become a subject-matter expert to land a promotion.
Let Benzinga help you find the perfect fit.
Quick Look: Best Google AdWords Courses
Here’s a sneak peek at Benzinga’s top picks:
- Ultimate Google Ads Training 2020: Profit with Pay Per Click by Udemy
- Google Ads (AdWords) Essential Training by LinkedIn Learning
- Digital Marketing with Google Ads (AdWords) Taught by a Former Googler by Skillshare
- The Complete Google Ads Masterclass (Former Google AdWords) by Udemy
- Google Ads: 12 Steps to Your First Google AdWords Campaign by Skillshare
- The 3 Most Costly Google Ads Pitfalls and How to Avoid Them by Skillshare
- Advanced Google Ads / AdWords Training – Updated for 2020 by Udemy
- Advanced Google Ads by LinkedIn Learning
- 7 Advanced Google Ads (AdWords) Optimization Tips from a Former Googler by Skillshare
What Makes a Google AdWords Course Great?
The best Google Ads courses meet the following criteria.
Facilitated by Google AdWords Expert
You want a Google Ads Course that’s led by a subject-matter expert. They should also have extensive experience using the tool and have the ability to share pertinent concepts in a way that’s easy to comprehend. Check reviews from past and current students to get a feel for the instructor’s teaching style and what you can expect if you enroll. It’s also a good idea to review the facilitator’s professional biography to gauge the instructor’s expertise.
Interactive
Does the instructor only include video lectures in the course material or are there opportunities to apply your knowledge in a practice setting? It’s easier to learn Google Ads by testing your skills. You want an interactive course that features live demonstrations and assignments. This allows you to follow along with the simulations from your computer and test out the strategies to determine which are most effective for your business.
Self-Paced
Only consider Google Ads courses that are self-paced to get the most from your online learning experience. You can work through the material without feeling rushed and spend extra time on more challenging lessons.
Our Top Picks
Below, you will find Benzinga’s top picks from leading online learning providers, including LinkedIn Learning, Skillshare and Udemy. The courses are organized by skill level – beginners, intermediate students and advanced students.
We’ve also included a description and enrollment fee for each class to help you make an educated decision.
Google AdWords Courses for Beginners
Consider these courses that are designed for beginners if you’re just getting started with Google Ads.
1. Ultimate Google Ads Training 2020: Profit with Pay Per Click by Udemy
Who it's for: Beginners
Price: On sale
Certified Google AdWords professional Issac Rudansky presents this Udemy bestseller that teaches you how to boost traffic to your landing page or website. He covers campaign development, conversion tracking to gauge the value of your ad campaigns, remarketing to attract repeat visitors to your website and so much more. Plus, you will learn how to capitalize on daily Google searches to monetize your site.
Ultimate Google Ads Training 2020: Profit with Pay Per Click includes the following modules:
- Introduction to Google Ads
- Creating and Setting Up Our First Google Ads Account
- Structuring Your Ad Groups Like a Professional
- How to Write Killer Ads in Google Ads!
- Setting Up Your AdWords Billing
- Keywords in Depth – The Heartbeat of Your Account
- Account Structure – How To Structure Ad Groups Like a Pro
- The Incredible Dynamics of the AdWords Auction
- Expanding and Refining Your Campaigns
- Negative Keywords – Your Greatest Ally
- Making Your Ads Unstoppable With Multiple Ad Extensions
- Remarketing – Your Secret Weapon to Converting Like a Boss
- Keeping Track of Profits with Conversion Tracking
- Profitable Bidding Strategies
- Using AdWords Scripts to Enhance Performance and Increase Optimization Speed
- Conclusion… Goodbye for Now!
- Bonus Material!
Join over 156,000 students who have selected this course to level up their Google Ads skills by registering today. You will get full lifetime access to 25.5 hours of on-demand video and 4 articles.
2. Google Ads (AdWords) Essential Training by LinkedIn Learning
Who it's for: Beginners
Price: Included with the monthly membership
Master the essentials of Google Ads with this introductory course from LinkedIn Learning. It includes lessons on the basics and transitions into ad extensions, a tool that you can leverage to increase your click-through rate.
Marketing Thought Leader Brad Batesole divides the course into the following segments:
- Pay-Per-Click Advertising
- Before Getting Started
- Getting Started with AdWords
- Researching Your Keywords
- Creating Your First Campaign
- Creating Your First Advertisement
- Monitoring Your Advertisements
- Advanced Advertising Tracking
- Key Optimization Strategies
- Going Beyond the Basics
Enrollment is free with a monthly LinkedIn membership. Not yet a member? Grab a free seat by signing up for a 1-month trial.
3. Digital Marketing with Google Ads (AdWords) Taught by a Former Googler by Skillshare
Who it's for: Beginners
Price: Free
In less than 2 hours, you can learn how to set up a Google Ads account and begin attracting business prospects. This introductory course also includes step-by-step instruction on launching a search campaign, retargeting, advertising on YouTube with video ads and more.
Led by seasoned digital advertiser Ben Lund, Digital Marketing with Google Ads (AdWords) Taught by a Former Googler consists of 10 video lessons:
- Introduction
- Google Account Creation and Search Campaign
- Introduction to Measurement
- Setting up Appropriate Measurement
- Introduction to Display Ads
- Display Advertising on the Google Display Network
- Video Ads on YouTube
- Find Google Ads Coupons
- Recommended Columns for Google Ads
- Recap and Recommendations on Where to Invest Your Ad Spend
It’s free to register with a Skillshare trial.
Intermediate Google AdWords Courses
If you have some experience using Google Ads, these courses may be a good fit.
4. The Complete Google Ads Masterclass (Former Google AdWords) by Udemy
Who it's for: Intermediate students
Price: On sale
The Complete Google Ads Masterclass (Former Google AdWords) is another Udemy bestseller that’s worth considering. It dives into ways you can use Google Ads to boost traffic to your company’s website, get more sales and propel your business and career to new heights.
Here’s a quick look at the course syllabus:
- Getting Started
- Conversion Tracking
- Keywords
- Ranking and Bidding
- YouTube Ads
- Additional Features
- Sales Psychology
- Copywriting
- Bonus Lecture
The registration fee includes full lifetime access to 16 hours of on-demand video, 3 articles and 3 downloadable resources. You will also get a certificate of completion when you reach the finish line.
5. Google Ads: 12 Steps to Your First Google AdWords Campaign by Skillshare
Who it's for: Intermediate students
Price: Free
If you’ve mastered the mechanics of Google Ads and are ready to launch your first campaign, this intermediate course from Skillshare will show you the ropes. It’s instructed by digital marketing guru Diego Davila and spans a little over 1 hour.
Google Ads: 12 Steps to Your First Google AdWords Campaign entails 14 video lessons:
- Google AdWords for Your Business
- How Google AdWords Works
- Example of Ads that We Are Creating
- Setting Up Your AdWords Account
- Exploring the AdWords Interface
- Discovering the Best Keywords
- Creating a Google AdWords Search Campaign
- Selecting Your Audience
- Choosing Your Bid Settings for Google AdWords
- Creating an Ad Group and Adding Keywords
- Finalizing Your Google AdWords Ad
- Managing Your Google Ads Campaigns and Analytics
- Creating a YouTube Ad with Google AdWords
- Your Final Project
Get started today for free with a Skillshare trial.
6. The 3 Most Costly Google Ads Pitfalls and How to Avoid Them by Skillshare
Who it's for: Intermediate students
Price: Free
Stretch your marketing budget and avoid Google Ads pitfalls. This popular course from Skillshare will show you how.
The 3 Most Costly Google Ads Pitfalls and How to Avoid Them is facilitated by certified Google Ads Partner Kim Kohatsu and includes 5 lessons:
- Start here: The 3 Statements
- Google’s Networks
- Keywords
- Account Organization
- Conclusion: Revisiting the 3 Statements
You will walk away from the class with the knowledge to identify frivolous spending in your Google Ads campaigns, maximize your budget and improve future campaigns.
There’s no cost to enroll.
Advanced Google AdWords Courses
Seasoned digital marketers will benefit from the instruction provided in these courses.
7. Advanced Google Ads/AdWords Training – Updated for 2020 by Udemy
Who it's for: Advanced students
Price: On sale
Advanced Google Ads / AdWords Training – Updated for 2020 features 6 hours of on-demand videos and 2 downloadable resources to boost your Google Ads chops. It is designed for Google AdWords practitioners who have experience running AdWords accounts and want to explore more in-depth concepts.
Here’s what you can expect to be covered in the course:
- Testing Ad Concepts
- Budget Optimize Tool: Regression Modeling to Optimize CPA and ROI
- Google Ads Paid and Organic Interaction Report
- GeoLocal Campaigns – Double Campaign Structure
- Google Ads Campaign Experiments (drafts and experiments)
- Automate Budgeting for Multiple Ad Accounts
- AdWords Audit
- Remarketing Strategy and Implementation
- Artificial Intelligence and Machine Learning
- Dynamic Ad Customizers
- Google Analytics for Google Ads
- Using Scripts
- AdWords Editor
- Competitor Research Tools
- Landing Page Software
- Other Features
Take advantage of the promotional pricing by enrolling today. You will get instant access to all the course material at a discounted rate that can’t be beaten.
8. Advanced Google Ads by LinkedIn Learning
Who it's for: Advanced students
Price: Included with the monthly membership
Advanced Google Ads is another viable course offering if you have a solid grasp on Google Ads for marketing campaigns and want to take advantage of all this tool has to offer. Growth marketing agency founder Michael Taylor teaches you how to follow bid and budget optimization rules to maximize your budget and explains tactics top advertisers use to manage the Google Ads campaigns for large accounts. He also includes lessons on Google Ads scripts that allow you to automate your activities and so much more.
This advanced course is divided into 6 core modules:
- Google Ads Strategy
- Optimizing Google Ads Account Performance
- Tips for Working Efficiently with Google Ads
- Using Automation in Google Ads
- Tracking Campaign Performance
- Other Google Channels
You can enroll for free with a monthly LinkedIn membership or opt-in for a 1-month trial to access the course.
9. 7 Advanced Google Ads (AdWords) Optimization Tips from a Former Googler by Skillshare
Who it's for: Advanced students
Price: Free
Also facilitated by Ben Lund, this advanced course sheds light on proven strategies and tips professionals use to get the most out of Google Ads. It’s designed to help you get the maximum return on your investment with the advertising tool.
7 Advanced Google Ads (AdWords) Optimization Tips from a Former Googler is presented via 8 video lessons:
- Top 7 AdWords Tips
- Device Segmentation
- Creative Excellence
- Audiences
- Location Settings
- Responsive Ads
- Partner Network
- Automation
You will also complete a course project that requires you to monitor a particular company's performance after implementing the lessons taught in the class.
It’s free to register.
Get Started with a Google Adwords Course
Don’t keep putting off your continuing education goals. Start with one of our recommended courses to acquire the knowledge you need to effectively use Google Ads. They’re available for all skill levels and budgets and feature world-class instruction from individuals who are subject-matter experts. Even better, the classes are self-paced and can be completed around your busy schedule.
Southern New Hampshire University Online
SNHU Online Offers:
- Flexible schedules
- Affordable tuition
- Online tutoring
- Access to electronic research materials
- Specialized academic advising
- Supportive online community