In a world connected by the Internet, Search Engine Optimization (SEO) has become an essential marketing tool for any business. SEO is the art of getting search engines to rank your website higher in search results. Writing articles that visitors find useful should get your website content recognized by search engines. The objective is to attract the attention of targeted customers.
Unless your content is search engine optimized, your website won’t show up on searches and you’ll lose business to your competitors. SEO agencies can vastly improve your online marketing initiatives. Here are some of the best SEO agencies for you to consider.
The Best SEO Agencies
A top-rated SEO agency can help you reach customers across the globe. Here are five of the best.
Best Creative Agency: Strikepoint Media
If you’re looking for a full-service marketing strategy, Strikepoint may be just what you need. Strikepoint specializes in the trading, investment and financial publishing industries. Its services include:
- Creative Services (Ad Creative, Design, Branding, Strategy)
- Web Design/Development
- Funnel Building
- Customer Acquisition
- SEO Management
- Email Marketing
Best for Local SEO: Benzinga
Benzinga creates value for clients with a collective of researchers, engineers, marketers and content experts. Its SEO services focus on increasing return on investment (ROI) through lead generation for enterprises as well as small- and medium-sized businesses. On average, the company has grown client customer bases by 115%, with over 205% traffic growth. Based in Detroit, Michigan, Benzinga SEO offerings specialize in the following areas:
- Performance-driven organic content strategy for enterprises
- Local business SEO
- Social media management
- Reputation building
- Automated analytics
- E-commerce and affiliate
- Consumer-focused lead generation
- Marketing and outreach
Best for Email Marketing: Ignite Visibility
This well-known U.S. digital marketing company has a large client base of more than 150 businesses. The company offers the following services:
- SEO
- Pay Per Click (PPC)
- Creative strategy
- Social media marketing
- Email marketing
Ignite Visibility will take on any project of $1,000 or more.
Best for Link Building: Delante
Delante, a U.K. company, specializes in SEO for small and medium enterprises worldwide. The company has run digital marketing campaigns in more than 20 countries. It also offers SEO in several languages. Delante has a sterling record working with various specialized industries like the automotive and software industries. The company provides the following services:
- SEO management for B2B and B2C
- Building links
- SEO consulting
Delante takes on projects of $1,000 or more.
Best for Web Design: SEO.com
SEO.com has been in the digital marketing industry for more than 10 years. Along the way, the business has become a leader in the field. The company offers the following services:
- SEO management
- Advanced link building
- PPC
- Social media marketing
- Content marketing
- Web design
The company has worked with global brands like Shopify and Expedia.
What to Look for in an SEO Agency
Thousands of SEO companies operate in the market today. Anyone who can string a few words together can call themselves an SEO professional, so how do you know what to look for in an SEO agency? Here are a few tips.
Start with the SEO agency webpage: Do your research. How much experience does the SEO agency have? How well do they rank on Google? What does their portfolio look like? If the SEO company is good, its customers should rank on the search engines.
Consider customer reviews: Look for customer reviews and case studies. As with any other professional service, customer reviews will give you a good idea of how effective the SEO agency is.
Honesty: Beware of companies that promise to get you to the top of the search engine return pages in no time. Good search engine optimization takes time, and no one can guarantee immediate results.
Benefits of Using an SEO Agency
In today’s competitive environments, digital marketing can’t be left to chance. The choice and placement of article keywords are crucial because the algorithms employed by search engines match web pages to search requests. There are many advantages to working with an SEO Agency. Here are some of them.
An SEO agency will free you up to do what you do best: SEO management takes time and effort. It is better to hire experts to optimize your content while you concentrate on your business.
An SEO company can help you to improve your website and landing pages: Your webpage is an essential marketing tool. It greets visitors 24/7 and should invite them to stay and look around. Visitors must find the website easy to navigate, and it must migrate from laptop to smartphone with no loss of clarity or function. A well-designed and responsive webpage is also part of search engine optimization. Your SEO company can help you improve your website for a better customer experience.
SEO companies will increase search engine traffic: Good SEO companies hire professionals who understand how the search engine algorithms work so they’ll quickly increase the traffic to your site.
Help with your overall digital marketing strategy: An SEO agency will help you to broaden your marketing horizons through a cohesive marketing strategy that includes social media and email marketing.
How to Maximize Your SEO Agency
Once you’ve decided to employ an SEO agency to help with your online marketing and SEO, you can make the best of the relationship through an effective SEO management process.
Set up lines of communication and a timetable for updates: Don’t leave communication to chance. Someone at each company should have responsibility for regular discussions on project progress.
Implement quarterly reviews with a set agenda: This is your chance to review progress toward goal attainment and set new objectives for the next quarter. It is also the ideal forum to discuss new product introductions, the latest content ideas, and more.
Frequently Asked Questions
Are SEO agencies worth it?
SEO agencies are worth it. You should quickly see results in increased traffic to your website and improved sales and turnover. These improvements should more than cover the costs of hiring the SEO agency.
Which popular brand does the best job of SEO?
The popular brand that does the best job of SEO management will depend on your needs. Many capable SEO companies will do an excellent job for you. Benzinga discusses some of the best in the article above.