It’s no secret that SEO is crucial to any business that wants to have a strong online presence. Fortunately, these days there are plenty of SEO software solutions out there to make navigating the somewhat confusing world of SEO tactics easier. These are some of the best tools on the market today.
Take a look at our recommendations for the best SEO software solutions.
1. Best for Mobile App: SEMrush
SEMrush offers a robust toolkit that any digital marketer can benefit from. You can use SEMrush to research new keywords and perform audits on your website to make sure that your strategies are working for you. SEMrush also offers tools that can help you develop a content marketing strategy and keep track of the ranking of your target keywords.
Additionally, SEMrush offers feedback and suggestions to improve the quality of your content and your SEO ranking. For example, you can get recommendations on ways to improve your backlink profile and optimize your content. You can also use SEMrush’s tools to compare your keywords and rankings with that of your competitors. SEMrush’s tools can be used for both organic and paid content optimization.
2. Best for Custom Reports: Moz Pro
Moz Pro offers everything you would expect from a top SEO software company. You can research and track target keywords, track your keyword ranking, audit your website and optimize your pages with its simple-to-use tools. You’ll also be able to find opportunities to build links, track your links and analyze your website’s authority and rankings.
While most tools offer some version of reporting, Moz Pro’s custom reports help it stand out in the crowd. You can drag and drop charts and graphs into your custom reports alongside your own notes and observations about the findings. To make building reports even easier, Moz Pro offers templates that can be edited or used as-is. Once you have a report template(s) that work for your needs, you can set up the reports to be delivered automatically using a schedule of your choosing. Branded reports can be sent to clients, prospective clients, stakeholders, team members or anyone else you’d like.
Pricing: Free 30-day trial, then starts at $79/mo.
Mobile app? No
3. Best for WordPress Plug-In: Yoast
Yoast offers a free SEO plug-in for WordPress websites. This free plug-in allows you to use keyword optimization, research content and handle technical configurations for you. If you’re just getting your feet wet with SEO and want to try a free and simple tool before rolling things out further, this could be a good option for you. However, if you take this route, you should know that you’ll be limited in terms of keyword optimization and other essential SEO tools.
Yoast also offers a Premium version of its software, and even though this comes at a cost, it is very affordable when compared to SEO software competitors. Yoast SEO Premium offers keyword research that is powered by SEMrush, a more robust keyword optimization tool, content monitoring, readability checks, internal linking suggestions and more. You’ll also have access to focus keywords and SEO scores reports as well as full access to all of Yoast SEO Academy’s courses,
Pricing: $0 for free version; Premium starts at $89/yr for 1 website
Mobile app? No
4. Best for Keyword Tracking: Ubersuggest
Ubersuggest is a free tool that was developed by Neil Patel. It allows you to do keyword research by looking into competitors’ websites to see what keywords and strategies appear to be working for them. You can also learn more about the content that ranks best for your desired keywords, including on social media sites such as Facebook. These services and other tools from Ubersuggest can help you shape and improve your content strategy to drive traffic and boost sales.
This tool is great for newbies and experienced SEO strategists alike and can be used for both paid and organic content research and tracking. One of the great perks of Ubersuggest is that you can add it to your browser as an extension for free. Once it’s installed and activated, Ubersuggest will show you data and insights related to the keywords that you type into Google, Amazon, YouTube and some other websites.
Pricing: $0
Mobile app? No
5. Best for Backlinks: Majestic
Majestic is a great web crawling tool that is well known for its backlink tracking as a way to compare your website to competitors and get ahead of the game. According to the company, Majestic’s exclusive Link Context tool provides a new and unique way to discover and audit backlinks. Link Context can provide information about links including the type of content on the page, the estimated page position of the link, other linked sites and more. This tool comes with all of Majestic’s subscription plans.
In addition to its robust backlink tools, Majestic offers a keyword generator, keyword checker, referring domains, referring IPs and more. You can also search for any website’s top backlinks, track websites, compare website metrics and more. You can try out the tools on Majestic’s website by entering any website address into a search field. Unlike some of its competitors, Majestic does not require you to sign up or provide any personal information to perform this free search.
Pricing: Starts at $49.99/mo
Mobile app? No
Important Features of SEO Software Solutions
- Keyword tools: Keywords are crucial to your SEO strategy because they help search engines connect your website to your audience. Most SEO software offers some form of keyword research and analysis, but it’s important to find a tool that is easy for you to use and understand so you can get the most out of it.
- Backlinks: Backlinks help increase SEO rankings because it shows search engines that you have enough authority and traffic to be relevant to a user’s search query. Some tools may offer simple backlink analysis and suggestions, while others like Majestic offer more robust backlink tools as its main service.
- Integration: No matter what SEO tool you use, it needs to be able to easily read and analyze data from your website. Look for a tool that can integrate with your website with minimal effort on your part (unless you like to get technical) and that can integrate with social media as well if that’s important to you.
- Website audits: Website audits are a good way to start with an SEO overhaul. It’s important to have a tool that can give you the full picture of where your website stands and what needs to be improved.
Benefits of SEO Software Solutions
- SEO software tools allow you to analyze data from your competitors. By doing this, you can identify opportunities to beat out your competition by filling in any gaps their content is missing.
- Website audits can help you shift your focus if your current website is stagnant or doesn’t seem to be performing as well anymore. Not only is this a good place to start forming a new SEO strategy, but it’s also a good idea to perform routine website audits to ensure that your website is performing at its best.
- SEO tools can help you identify new keywords and create content ideas around those missed opportunities.
- Some SEO software offers robust reporting tools that allow you to show results and opportunities to clients and potential customers.
Cost of SEO Software Solutions
Each SEO software prices its own plans individually. It’s important to consider your business’s needs and compare pricing and features before choosing your software. That being said, here’s an idea of what SEO software could cost you, based on Moz Pro’s pricing for month-to-month plans.
For Small Businesses: $99/mo
For Mid-Size Businesses: $149/mo
For Large Businesses: $249/mo
Which Tool is Best for Me?
The right tool for your business depends on a few things. If you run a small business and want to be able to perform basic keyword research, you may not want to shell out money for a robust tool quite yet. You should also consider your experience level and how much you want to learn about SEO. Some tools offer more automated features that are generally very user-friendly. Others get into technical SEO that may require an experienced digital marketer’s knowledge to get the most use out of it. Before choosing your tool(s), consider your needs, budget and experience level and compare your options.
Best SEO Software Solutions Methodology
Benzinga analyzed the top SEO software solutions by industry and winnowed down the list to include those with the best attributes. We prioritized pricing, features and scalability. We also considered the availability of a mobile app and consumer reviews.
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