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Social media platforms like Facebook and Instagram have taken the world by storm. Although their main goal is to help individual people connect, these social media platforms are now widely used by corporations and small businesses.
Today most companies rely on social media to build their reputation, gather more attention and improve sales of products or services.
However, using digital media well isn’t as simple as just logging in. There are skills that you must learn to leverage digital media. Get started now with our list of the best online digital media courses to help sharpen your skills.
Featured Courses:
Quick Look: Best Digital Media Courses
Here’s a sneak peek at Benzinga’s top picks:
- Digital Advertising Strategy and Marketing Media Plan from Udemy – Get this course
- Digital Advertising and Marketing 101 - The Complete Guide from Udemy - Get this course
- Social Media Marketing - Content Marketing Masterclass 2021 from Udemy – Get this course
- Introduction to Programmatic Advertising - Digital Marketing from Udemy - Get this course
- Digital Advertising and Marketing 201 - Today’s Trends and Topics - Get this course
- Digital Marketing Masterclass: Get Your First 1,000 Customers from Udemy – Get this course
- Advanced Social Media Marketing for Long-Term Success 2021 – Get this course
- Digital Marketing Strategies for Business Owners from Udemy – Get this course
- Personal Branding Mastery: The System to Reinvent Yourself! from Udemy – Get this course
What Makes a Digital Media Course Great?
There are many digital media courses online, but not all of them are useful. Here’s what to look for when evaluating your options:
Knowledgeable Instructor
It’s important to choose credible and experienced instructors, either working as college professors or as social media marketing professionals.
Skills Taught
Since these courses are designed by people who know how to use digital media for business and other purposes, the skills they teach should be practical and useful. You should expect to learn how to:
- Grow a business online
- Develop a social media marketing strategy
- Drive increased traffic to your websites
- Analyze business metrics
Price
The ideal course should consist of excellent theoretical and useful practical lessons and resources for an affordable price.
Our Top Picks
We created a list of the best online digital media courses by the criteria mentioned above. Below you’ll find a description and price point for each option. The classes are also divided by skill level to make it easy to select the best fit.
Digital Media Courses for Beginners
1. Digital Advertising Strategy and Marketing Media Plan from Udemy
Who it's for: Beginners
Price: On sale
Are you a small business owner, new digital marketer or student who wants to learn how to build media plans? This is the perfect course for you. It covers digital marketing strategies, campaign objectives, KPIs, social media marketing, digital advertising, media planning and so much more.
Digital marketing manager Maria Bulatova provides instruction through 8 lectures. You’ll learn how to define a digital marketing plan and its campaign objections, as well as how to build campaign stages and target audiences.
There’s also a quiz at the end of the course to assess your comprehension. Sign up today to get started.
2. Digital Advertising and Marketing 101 - The Complete Guide from Udemy
Who it's for: Beginners
Price: On sale
Digital Advertising and Marketing 101 - The Complete Guide is ideal for both sales and advertising professionals and students who want to stay abreast of the digital space's latest happenings. Digital Advertising Professional and entrepreneur Ben Silverstein covers digital marketing foundations, strategic ad placement, social media advertising and more.
Here’s a look at the course syllabus:
- Introduction
- Introduction to Digital Ads
- The Digital Advertising Ecosystem
- Buying the Ads
- Ad Coach
- Ad Targeting
- Ad Serving
- Reporting
- Course Review
It only takes a few minutes to register, and the video lectures are accessible 24/7 on your laptop, desktop, smartphone or other mobile devices.
3. Social Media Marketing - Content Marketing Masterclass 2021 from Udemy
Who it's for: Beginners
Price: On sale
This course gives you a chance to learn all of the social media marketing basics, so it’s ideal for complete beginners. The course is led by Mark Timberlake, owner of SME Heroes and Philomena Timberlake, business development manager.
There aren’t any special requirements. You just need a good internet connection and a basic grasp of how to set up a social media account.
You’ll learn skills like:
- Setting up a simple marketing strategy for your online business
- Effectively using social media platforms
- Building a social media schedule and plan
- Understanding how social media works and impacts your business
- Creating a professional social media profile using a smartphone
- Creating a high standard post on social media
Students get lifetime access to 20.5 hours of on-demand video material and 9 downloadable resources. Aside from that, you’ll also receive 2 social media marketing articles.
Intermediate Digital Media Courses
4. Introduction to Programmatic Advertising - Digital Marketing from Udemy
Who it's for: Intermediate students
Price: On sale
Introduction to Programmatic Advertising - Digital Marketing is another exceptional offering from Ben Silverstein. This 54rtttrcourse delves into proven strategies you can use to level up your marketing efforts through programmatic advertising and get results.
It features 17 lectures that are categorized as follows:
- Introduction to Programmatic Advertising
- Digital Marketing Introduction - Programmatic Advertising
- Programmatic vs. RTB - Defining RTB and Programmatic
- AdCoach
- Auctions - Waterfalls, Heading Bidding and All About Programmatic Auctions
- Recap and Thank You!
You should have basic programmatic advertising and digital marketing knowledge before you enroll.
5. Digital Advertising and Marketing 201 - Today’s Trends and Topics from Udemy
Who it's for: Intermediate students
Price: On sale
Digital Advertising and Marketing 201 - Today’s Trends and Topics is the 2nd part of the highly-rated series from Ben Silverstein. He builds off the introductory course to explore header bidding, waterfalls, ad verification, viewability and a host of other core concepts.
Below is a breakdown of the course modules:
- Introduction
- Programmatic Advertising - Real-Time Bidding and the Automated Buying Process
- Waterfalls and Header Bidding - What They Are and How They Are Changing Advertising
- Mobile - SDKs and Trends: Mobile Marketing Is Big Business. Learn How it Works.
- Verification and Viewability
- Data Collection and Use
- The Future
- Thank You!
Like other Udemy offerings, the enrollment fee includes a certificate of completion when you reach the finish line.
6. Digital Marketing Masterclass: Get Your First 1,000 Customers from Udemy
Who it's for: Intermediate students
Price: On sale
Students learn how to launch their online businesses and garner more attention through social media in this intermediate course. It comes with 26.5 hours of video material, 14 articles, and 153 downloadable resources accessible 24/7.
Led by Sprintkick founder Evan Kimbrell, this class teaches you how to:
- Use Twitter and Facebook to do better research and get better sales
- Set up, analyze, and manage behaviors through Google Analytics
- Drive sales through posting and commenting on HackerNews, Reddit, and similar platforms
- Align marketing channels with your personal preferences
- Avoid running out of content to post
- Come up with content ideas and writing blogs
- Plan, script, and produce videos for online video marketing, etc.
Register now to get started.
Advanced Digital Media Courses
7. Advanced Social Media Marketing for Long-Term Success 2021 from Udemy
Who it's for: Advanced students
Price: On sale
Imagine if you could grow your social media following to over 1 million in record time. It’s possible, and marketing expert Alex Genadinik shows you how to pull it off in this popular course.
He provides valuable insights through 99 video lectures jam-packed into 6.5 hours of on-demand video. You’ll also receive 4 articles and 23 downloadable resources to supplement the lessons.
Even better, the enrollment fee includes a 30-day-money-back guarantee if you’re unsatisfied with the class for any reason.
8. Digital Marketing Strategies for Business Owners from Udemy
Who it's for: Advanced students
Price: $
Skillhance, LLC brings you this advanced course on digital marketing strategies for business owners. The class is facilitated by communications guru Matt Bernstein
It caters to students interested in building sales funnels, leveraging the power of affiliate marketing through ClickBank and creating products through JVZoo.
When you enroll, you get full lifetime access to 8.5 hours of on-demand video, 1 article and 2 downloadable resources.
Join over 31,000 others who’ve taken this exceptional course by grabbing your seat today.
9. Personal Branding Mastery: The System to Reinvent Yourself! from Udemy
Who it's for: Advanced students
Price: On sale
Offered by Silviu Marisk of the Effective Learning Lab, Personal Branding Mastery: The System to Reinvent Yourself! is worth considering if you’re a career professional, business owner, recent graduate or student who wants to polish your image.
You’ll learn how to level up your personal brand to increase your influence, community impact and earning potential. Plus there are lessons on tactics you can use to position yourself as an expert in your respective industry.
This Udemy bestseller features 8 hours of on-demand video, 2 articles and 28 downloadable resources that teach you everything you need to know to get started. Students also get a certificate of completion at the end of the course.
Find the Best Digital Media Course for You
Start with a course from our list of recommendations to level up your digital media smarts. They’re from knowledgeable instructors who deliver an online world-class learning experience.
You’ll find options for all skill levels and price points, so you’re sure to find a class that’s suitable for you.
See also: BEST MEDIA TRAINING COURSES
Southern New Hampshire University Online
SNHU Online Offers:
- Flexible schedules
- Affordable tuition
- Online tutoring
- Access to electronic research materials
- Specialized academic advising
- Supportive online community