This is a testimonial in partnership with Fundrise. We earn a commission from partner links on Benzinga.com. All opinions are our own.
Fundrise is an online real estate investment platform that allows individuals to invest in a diversified portfolio of commercial real estate properties. The platform pools investor funds and uses them to acquire, manage, and sell various types of real estate assets, such as apartment buildings, office spaces, and retail centers.
One of the key advantages of Fundrise is its accessibility to individual investors who may not have the capital or expertise to invest directly in real estate. By pooling funds together with other investors, Fundrise allows individuals to access a diversified portfolio of real estate assets without having to purchase properties on their own.
Fundrise also offers transparency to its investors. The platform provides regular updates on the performance of the portfolio, allowing investors to track their investments in real time. Additionally, Fundrise offers a user-friendly interface that makes it easy for individuals to invest and manage their portfolios online.
- Multiple offerings available to non-accredited investors
- Simple menu of investment options
- Can use for IRA contributions
- Incredibly affordable buy-ins
- Low, easy-to-understand investor fee schedule
- Extended hold periods
- Limited secondary market
- Open to Non-Accredited?: Yes
Fundrise Ratings at a Glance
- Fundrise Quick Summary
- How Does Fundrise Work?
- Fundrise Fees
- See All 12 Items
Fundrise Quick Summary
Available Asset Classes | Non-traded eREITs, real estate funds and single-asset offerings |
Minimum Investment | $10 |
Investor Requirements | Available to all U.S. investors |
Historical Returns | 13.5% average annual return across all account levels |
Almost every investor is aware of the tremendous potential real estate investments provide for building wealth and generating passive income. Unfortunately for most people, accessing real estate investment opportunities beyond single-family homes poses several significant logistical and economic hurdles that are difficult to navigate.
Decades ago, the federal government helped millions of Americans to reap the benefits of real estate ownership by insuring private home loans. Once the government began insuring loans, banks began offering borrower-friendly terms. Today, home ownership remains the most common type of real estate investment.
But the other side of real estate investing, where investors build wealth through passive income, has largely been walled off from most people because of its high cost. Fundrise's real estate platform aims to shift that paradigm by offering investors the chance to make real estate equity investments for as low as $10. That’s a marked departure from traditional real estate investment offerings, which typically require investor accreditation and six-figure buy-ins.
How Does Fundrise Work?
Fundrise’s founders are established real estate investment professionals and fund managers who generated millions of dollars for their clients. They realized that most of their clients were already rich, so they started Fundrise to make real estate investing work for non-accredited investors, many of whom were limited to growing wealth through traditional investing, such as stock or bond purchases.
For Fundrise’s founders, the bitter irony of retail investors being limited to stock purchases was that their own personal experience had taught them that most of the highest-performing funds they represented had large real estate holdings, not stocks.
So, the company took on the mission of creating a way for non-accredited investors to buy into the same commercial and institutional investments that heavy hitters like mutual funds and real estate investment trusts use to generate passive income. Fundrise accomplishes this mission by creating a fixed menu of real estate investment options that cater to accredited and non-accredited investors. All Fundrise’s offerings fall into one of the following categories:
- Fixed Income: conservative, fixed returns derived from mortgage interest
- Core Plus: long-term investments in multi-family real estate for passive income
- Value Add: long-term investments in under-performing assets with capital improvements to increase rents and property value
- Opportunistic: long-term investments focused on acquiring and rehabilitating underused properties in hot markets and increasing value
Its offerings' minimum investment and risk profile increase as you go up this scale. The potential profit payout also rises in much the same way. The higher-risk investments have higher buy-ins but also higher potential payouts, which allow you to build wealth quickly.
As an investor, you are free to concentrate on one or two types of investments or mix them into your own custom portfolio. Bear in mind, however, that some of the opportunistic and value-add investments may require accreditation.
Another important consideration for investors is that while Fundrise does have many offerings with affordable investment minimums, they almost all have long hold periods. This means you must be able to withstand not having access to your investment capital for an extended period. The secondary market for liquidating your investment will be limited or may not exist at all.
When you go to a fancy restaurant downtown with valet parking, you know you’re going to pay a fee for the service. Real estate investing works in much the same way. Every investment requires the sponsor or owner to incur costs related to managing the investment, adhering to regulatory requirements and keeping investors informed. These fees have become a necessary evil, much like the valet parking at the fancy restaurant.
With that said, a lower fee is always preferable to a higher one. Fundrise is meant to cater to the regular investor. To that end, the platform does an admirable job of maintaining a simple, straightforward fee structure. You pay an annual fee of 0.15% of your initial investment capital for any offering you participate in.
So, if you put up a $1,000 investment, you would have an annual fee of $1.50. In the case of Fundrise’s real estate investment trust (REIT) offering, there is an additional annual fee of 0.85%, which would bring your total annual fee up to 1% or $10.00 annually per $1,000 invested.
Some offerings have a small development fee, but there are no additional surcharges, transaction fees or commissions. In the case that your offering has a secondary market, there may also be a liquidation fee for cashing out early. The platform does a good job of advising you of any fees above and beyond the 0.15% in the individual investment prospectuses.
Investors will be happy to know that not only is Fundrise easy to use, but it’s also intuitive and helps guide you to the right lane for your investment profile. After a quick sign-up process, the platform asks you several questions about your investment goals, overall knowledge of investing, and what kind of portfolio you would like to establish.
Based on your responses, the platform will create a unique investor profile for you. The dashboard will have a pie graph that illustrates the balance of your investments, where your money is invested, and how well your investments are performing.
As your investor profile rises, so does the level of offerings you are eligible to participate in. Fundrise is easy to use, even for someone who is brand new to online investment platforms.
User-friendliness and affordable buy-ins are certainly important, but an investment platform can only be as good as its offerings. This is another area where the Fundrise business model shines. Regardless of what investor category you fit into, the platform has an incredibly diverse range of investment offerings. View Fundrise offerings.
All of Fundrise’s offerings have been vetted for quality and viability by the platform’s brain trust. While that’s no guarantee of profits, it’s certainly reassuring to know that trained professionals have reviewed your chosen offering and that it’s passed their initial test.
Fundrise has multiple real estate funds, many of which are classified as REITs for tax purposes. Investors can allocate their capital to the various funds depending on their investment goals and their account level. Those with a Starter Portfolio have access to the main Flagship Real Estate Fund. Once your account balance exceeds $1,000, you can begin accessing additional offerings such as the eREITs, Income Fund, Opportunity Zone Fund, and Housing eFund.
Fundrise IRA
As noted above, one of the best aspects of Fundrise is that it has a number of offerings that are eligible for IRA contributions. This feature dovetails well with the platform’s offerings, most of which have long hold periods. While you can choose to invest in Fundrise through an existing self-directed IRA, the company has created a simpler option by offering its own IRA accounts.
Why Invest in Real Estate With an IRA?
Real estate can be an excellent addition to a retirement portfolio. Especially for those who are still several years away from retirement. Real estate can provide stability and insulation from market volatility and generate cash flow returns through all market cycles.
An IRA may allow you to defer taxes or let your retirement funds grow tax-free. This can significantly boost your after-tax profits. This benefit is especially helpful with assets like real estate that provide cash dividends. Instead of being taxed on cash distributions each year, the full amount can be reinvested without adding to your taxable income that year. This can accelerate the compound growth of your retirement account.
IRA Account Types
Fundrise offers both Traditional and Roth IRAs. Be aware of the key differences between these two types of retirement accounts.
IRA Fees
Fundrise IRAs have a $125 annual fee in addition to the standard fee structure. However, you have two ways for the annual fee to be waived.
- Earn a one-year fee waiver by investing $3,000 or more.
- Receive an automatically recurring fee waiver by maintaining an account value of over $25,000.
Contribution Limits
Annual contribution limits for individual retirement accounts are set by the IRS. For 2023, the total contribution to all your IRAs can’t exceed $6,500 ($7,500 if you’re aged 50+) or your taxable compensation for the year, whichever is less.
Funds invested into an IRA are meant to be held long-term and saved for retirement. In addition to platform-based fees, early withdrawals or liquidation of your IRA contributions can have serious tax implications.
A well-stocked investor education section is a must-have for any investment platform that caters to non-accredited investors. Most of Fundrise’s competitors have set the bar high in this department, and Fundrise 100% meets the current industry standard.
Fundrise’s Customer Education section is broken down into several distinct sections, including the following:
- Investing 101: A running blog that offers investors notes on private investment
- Point of View: Market trends discovered by Fundrise analysts and common-sense advice on money management
- Advanced Investing: In-depth analysis of the present and predicted future state of the real estate market and real estate investing
The Help Center walks investors through the nuts and bolts of how Fundrise works. This series of informative blogs includes the following sections:
- About Fundrise
- Getting Started
- Account Management
- Our Investments
- Taxes
Last but certainly not least, Fundrise offers a podcast called Onward. It gives investors invaluable information about the real estate market's current conditions and helpful tips on how to maximize the platform’s capabilities. Fundrise deserves strong plaudits for giving investors an auditory method to learn about real estate and the platform.
Fundrise features a functional app that works well for both iPhone and Google Android aficionados. Both apps provide users with a simple mobile dashboard where they can browse new offerings, review the status of their current investments, and add account funds from their preferred mobile device or tablet.
Seeing as how most people are increasingly going away from traditional computers, the quality of an investing platform’s mobile app is becoming more important. Fundrise clearly sees this trend and deserves kudos for creating a top-notch mobile app. No matter which of the two mobile operating systems you prefer, Fundrise’s app will serve you well and accurately mimics the desktop experience.
Every Fundrise offering has its own individual level of risk and target for annual returns. Almost all the offerings have long hold periods during which the offering should generate passive investor income, assuming the offering hits its pro forma target. Every investment carries a risk of loss, even real estate. Fundrise offerings have paid well over $200 million since its founding, but past performance is no guarantee of future success. (Data as of May 2023.)
Despite those solid numbers, investors must keep in mind that the aggregated payout doesn’t mean every offering has been or will be profitable. But those strong return numbers speak to the overall quality of Fundrise’s offerings. Review offerings carefully before pledging and be sure you won’t have a problem committing the required capital for the entirety of the hold period.
Despite real estate prices falling in recent months, Fundrise has still managed to produce positive returns. Its investment team has also remained active with acquisitions, which will likely mean that investors will realize a significant upside over the next few years. Check out recent news about Fundrise.
It’s important to take online customer service ratings for any platform with a grain of salt. Although Trust Pilot has Fundrise rated at 3.0, it would seem that many of the more negative reviews are older, so many of the issues those clients mentioned may have been addressed. The BBB customer reviews have Fundrise rated at 3.77 with an A+ accreditation from the BBB itself.
It’s also possible that some less-favorable reviews have come from investors who experienced a loss or didn’t make the gains they expected. Still, the overwhelming majority of the reviews are positive, which means you can reasonably expect a positive experience as a Fundrise investor.
Fundrise’s founders set out to claim a unique space in the online real estate investment platform market. By catering to non-accredited investors and setting up a simple-to-use platform, it has absolutely owned the space it wants to operate in. If you have never invested in real estate before, you could do it with Fundrise for any amount of money you feel comfortable investing.
Fundrise offers something for everyone. Whether you are a real estate investing pro looking to make a six-figure investment or a novice who just wants to get their feet wet. Add that to its solid mobile app performance and excellent customer education section, and you end up with a solid real estate investment platform. Anyone thinking about getting into online real estate investments would be well served to give Fundrise a long look.
Disclosure: This is a testimonial in partnership with Fundrise. We earn a commission from partner links on Benzinga.com. All opinions are our own.
Fundrise vs. Competitors
As a platform, Fundrise stands up well against its competition. First, the availability of offerings to non-accredited investors puts it in a category that other popular platforms like Crowdstreet, RealtyMogul and Yieldstreet can’t enter. Secondly, the fact that it’s user-friendly and helps investors by creating a profile — which you can change as your needs or available investment capital changes — will give inexperienced investors a feeling of comfort that they’re not in over their heads.
As far as the functionality of the platform itself, although Fundrise caters to the regular investor, it still provides a first-class investing experience on par with that of its rivals. The current response time to inquiries and Fundrises’s customer education sections are both stand-out highlights. Overall, this platform offers an investor experience that most people will enjoy.
- Best For:Beginner Real Estate InvestorsVIEW PROS & CONS:securely through Fundrise's website
- Best For:Accredited InvestorsVIEW PROS & CONS:securely through CrowdStreet's website
- Best For:Diverse Range of Alternative AssetsVIEW PROS & CONS:securely through Yieldstreet's website
Is Fundrise a legitimate company?
Fundrise is indeed a legitimate company that has been operating successfully in the real estate investment industry for several years. The platform is regulated by the Securities and Exchange Commission (SEC) and operates under strict guidelines to ensure compliance with securities laws.
Do you really make money with Fundrise?
Investors can potentially make money with Fundrise through a combination of rental income, property appreciation, and regular distributions. As the properties in the portfolio generate rental income from tenants, investors may receive distributions of cash flow on a regular basis. Additionally, as the properties appreciate in value over time, investors may benefit from capital gains when the properties are sold.
Is Fundrise high risk?
Investing in real estate through Fundrise does come with risks, as with any investment. The value of properties can fluctuate due to various factors such as market conditions and economic trends. Unforeseen events can also impact the performance of the portfolio, potentially affecting investor returns. Additionally, there is a risk that properties may not generate the expected level of returns or could experience vacancies or other issues that could impact investor profits.