Benzinga Money is a reader-supported publication. We may earn a commission from the advertisers associated with this article. Read our Advertiser Discloser.
Humanity's love for animal companions knows no bounds, and the pet industry’s colossal size perfectly illustrates that. The world spends more on pets than on wind power, robots, and organic baby food combined – a staggering $147 billion each year. One company is carving out a significant share of that market. GoodWag has achieved $1 million in sales in just 16 months, acquired 15,000 customers, and raised $500,000 on Kickstarter in just 30 days. For a limited time, you can invest in it at $1 per share.
Making Dog Waste Disposal Fun
GoodWag’s flagship product is a patented system for dog poop pickup and storage called PooPail. It allows dog owners to easily collect their four-legged friend’s number two, saving them from unpleasant odors, handpicking, and trips to the trash bin. The product ships with ten liner bags, and customers can order more, paving the way for a recurring revenue stream for the company.
Before launching an equity raise, GoodWag tested its product on Kickstarter. The excitement was so strong that the company raised $500,000 in just 30 days. After PooPail hit the market it achieved 15,000 sales. Those customers voluntarily provided their email addresses, creating a fantastic base for future marketing campaigns. And GoodWag will certainly need them, as it has several upcoming products in the pipeline. If these follow in PooPail’s successful footsteps, the company and its investors could see substantial growth.
There are 65 million dog owners in the U.S., and they spare no expense when it comes to their pets. The average spend per dog currently stands at $1,533 annually. GoodWag aims to make its products a staple in every dog owner's home, but it needs capital to launch new product lines and market them. This presents an opportunity for both accredited and non-accredited investors to own a stake in an exciting young company with great prospects. The raise is currently active, and you can invest in GoodWag for just $1 per share.
More From Benzinga
Disclaimer: Please be advised that alternative investments carry a risk of monetary loss. Neither Benzinga nor its staff recommends that you buy, sell, or hold any security. We do not offer investment advice, personalized or otherwise. All information contained on this website is provided as general commentary for informative and entertainment purposes and does not constitute investment advice. Benzinga will not accept liability for any loss or damage, including without limitation to, any loss of profit, which may arise directly or indirectly from use of or reliance on this information, whether specifically stated in the above Terms of Service or otherwise. Benzinga recommends that you conduct your own due diligence and consult a certified financial professional for personalized advice about your financial situation.