What is a Gross Rent Multiplier?

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Contributor, Benzinga
September 26, 2024

The Gross Rent Multiplier (GRM) is a real estate metric used by investors to quickly evaluate the potential income-generating capability of a property. It is calculated by dividing the property's purchase price by its annual gross rental income. The GRM provides investors with a simple way to compare different properties and determine their investment potential.

A lower GRM indicates that the property is likely to generate more income relative to its purchase price, making it a potentially lucrative investment opportunity. On the other hand, a higher GRM suggests that the property may not generate as much rental income compared to its cost.

However, it is important to note that the GRM is just one of many factors to consider when evaluating a property, and should be used in conjunction with other metrics and due diligence. Let's find out more about GRM in this article.

Why is the Gross Rent Multiplier Important?

Understanding the GRM is crucial for investors because it helps them assess the income-generating potential of a property and make informed decisions about whether to pursue a particular investment opportunity. By comparing the GRM of different properties in the same market, investors can identify undervalued properties that have the potential to generate higher returns.

Additionally, the GRM can be used to estimate the fair market value of a property based on its rental income, providing investors with valuable insights into pricing and negotiation strategies.

How Does the Gross Rent Multiplier Work?

GRM is the ratio between a property's market value and annual gross rental income. Some investors also calculate GRM on potential rental properties as the ratio between the property's purchase price and gross rental income.

For example, if a rental property is listed for $100,000, and the expected gross annual rental income on comparable properties is $12,000, GRM would be 8.3, which is an acceptable GRM in many markets.

GRM differs from other financial metrics investors typically use to assess rental properties, such as capitalization rate or cap rate and cash-on-cash return.

While GRM estimates the property's value based on its projected gross rental income, the cap rate determines the current property value and the net operating income returned to an investor. Cash-on-cash return, on the other hand, calculates the cash income earned on the cash invested in a property.

How to Calculate the Gross Rent Multiplier

Calculating GRM is simple.

  1. Determine the property's purchase price
  2. Calculate the annual gross rental income by comparing the rental income of similar properties
  3. Divide the purchase price by the annual rental income

GRM = Purchase price / Gross annual income

Put into action, as in the example above,

Purchase price ($100,000) / Gross annual income ($12,000) = 8.3

Suppose there's a comparable property with a similar gross annual income but an asking price of $120,000. In that case, GRM would be:

Purchase price ($120,000) / Gross annual income ($12,000) = 10

Now, suppose that property rents for $2,000 a month or $24,000 a year. In that case, GRM would be:

Purchase price ($120,000) / Gross annual income ($24,000) = 5

Interpreting Gross Rent Multiplier

As is clear from the examples above, a lower GRM indicates a better investment opportunity, suggesting a higher return on investment. What is considered a good GRM depends on the type of rental market, but as a general range, a GRM between 4 and 7 offers good returns. A lower GRM means you'll take less time to pay off your rental property. Investors will accept a GRM of 7.5 or above in certain markets, depending on the property type, property condition, and other factors.

There are no set industry benchmarks, but the ideal GRM is any number of seven or lower but ranges for different property types and locations can vary widely.

How to Use Gross Rent Multiplier in Real Estate Investing

The primary way investors use GRM is in conjunction with other metrics when evaluating potential rental properties. GRM allows you to quickly compare various investments. Suppose you're considering purchasing a rental property, and the two options you've identified in a target neighborhood have different price points and rental income.

  • Property A costs $200,000 and has an average annual rental income of $20,000.
  • Property B costs $150,000 and has an average annual rental income of $12,000.

While property B is less expensive, GRM reveals that property A is the better investment. GRM of property A is 10, while that of property B is 12.5.

However, where GRM becomes even more important is in multi-family units. Suppose you're deciding to purchase two multi-family units. Both cost $500,000. One property has 5 luxury apartments, each of which rents for $1,500 a month. The other property has 12 basic units that rent for an average of $800 monthly. Here's how you can use GRM to compare these properties:

  • Luxury property GRM = $500,000 / (1,500 x 5*12 = $90,000) = 5.5
  • Basic property GRM = $500,000 / (800 x 12*12 = $115,200) = 4.34

While both properties have good GRM, the property with basic units has a lower GRM and more diversified rental income, which would make it a better investment. As in the example above, GRM is also useful for comparing different types of properties within the same market.

Factors that Affect Gross Rent Multiplier

The factors influencing GRM include location, property condition, rental market demand and property type. Changes in any of these factors can affect the property's value and GRM. Location is a primary factor in real estate, but the condition, market demand and property type will directly affect gross rental income.

A beautiful property in a prime location that's vacant or only rented for under-market value will have a high GRM. In contrast, fully occupied basic apartments in a multi-unit building may have a lower GRM.

Pros and Cons of Using Gross Rent Multiplier

GRM is a quick initial assessment tool for potential investments. It offers significant advantages to compare different properties within markets. As is clear from the examples above, single-family homes often don't have a GRM high enough to be considered good, so additional assessment tools and market research are necessary.

On the other hand, the limitations and potential drawbacks of relying solely on GRM include not accounting for operating expenses and repairs, as well as the potential for inaccuracies in rental income estimates unless the property is already occupied.

Pros

  • Quickly compare multiple properties
  • The formula is easy to calculate even for new investors
  • Useful initial screening tool when looking at many investment opportunities

Cons

  • Operating expenses like repairs and maintenance are not accounted for
  • Property taxes or insurance aren't factored into the equation
  • GRM doesn't include the possibility of vacancy rates
  • Doesn't actually measure the time it would take to pay off a building (due to the other three factors here)

Comparing Gross Rent Multiplier and Cap Rate

Both the gross rent multiplier and cap rate are valuable metrics for evaluating real estate investments, but they serve slightly different purposes. While the GRM focuses on rental income relative to property value, the cap rate provides insight into the expected rate of return on an investment.

The GRM helps investors determine how many years it would take for the property's rental income to pay for itself, whereas the cap rate is a useful tool for comparing different investment opportunities and assessing their potential profitability.

A lower GRM indicates a potentially better investment opportunity, as it means the property is generating more income relative to its value. On the other hand, a higher cap rate typically indicates a higher potential return on investment, while a lower cap rate may suggest lower risk but also lower returns.

Using Gross Rent Multiplier to Assess Investment Properties

GRM offers investors one more tool to assess investment opportunities quickly. You can increase investing success by combining GRM with cap rate, cash-on-cash return, ROI, and market research to locate properties with the greatest potential appreciation. Taken together with in-depth market research, learning to use GRM can help you quickly scan properties and select investments with the greatest potential return.

Looking for other investing opportunities? Find the best REITs or a complete guide to real estate investing to identify other possible revenue streams.

Frequently Asked Questions 

Q

What gross rent multiplier is best?

A
For conservative investors seeking stable, long-term investments, a lower GRM may be preferred as it signifies a property with relatively high rental income compared to its price. On the other hand, more aggressive investors may be willing to accept a higher GRM if the property has strong growth potential or if they are banking on appreciation in property value over time.
Q

What is the 1% rule for GRM?

A
According to the 1% rule, a property should generate rental income each month that is equal to or greater than 1% of the property’s total acquisition cost. This means that if you purchase a property for $100,000, your monthly rental income should be at least $1,000 to adhere to the 1% rule.
Q

What is the formula for the gross rent multiplier?

A

The formula for GRM is calculated by dividing the property‘s purchase price by its gross annual rental income. For example, if a property is priced at $300,000 and generates $30,000 in gross annual rental income, the GRM would be 10. This means it would take 10 years for the property‘s rental income to equal the purchase price. The lower the GRM, the better the investment opportunity, as it indicates a shorter time for the property to generate enough income to cover its cost.

Alison Plaut

About Alison Plaut

Alison Kimberly is a freelance content writer with a Sustainable MBA, uniquely qualified to help individuals and businesses achieve the triple bottom line of environmental, social, and financial profitability. She has been writing for various non-profit organizations for 15+ years. When not writing, you will find her promoting education and meditation in the developing world, or hiking and enjoying nature.

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