How to Buy Bumble (BMBL) Stock

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Contributor, Benzinga
August 15, 2024

Get right to it: Invest in Bumble stock using Interactive Brokers as your online trading platform.

With the rise of online dating apps and social networking platforms, Bumble has captured the attention of many investors.

If you are thinking about buying Bumble stock, it's essential to be well-informed and prepared. From understanding the company's financials to analyzing market trends, there are key steps to consider before making your investment.

In this guide, we will walk you through the process of buying Bumble stock.

How to Buy Bumble Stock

To purchase Bumbe stock, simply follow these straightforward instructions.

Step 1: Pick a Brokerage

Before we can discuss how to buy stocks, you must first pick a brokerage. Because individual needs vary, finding the best brokers involves more than simply selecting a cheap platform. Indeed, rising competition has standardized certain incentivizes, such as commission-free trading.

To find what works for you, prioritize what attributes you would like and utilize frequently. For instance, if you’re new to investing, you may wish to find a platform that offers ample educational material. Or if you anticipate that you’ll trade for a living, an online broker that specializes in full-spectrum services may be your best fit.

Step 2: Decide How Many Shares You Want

Unlike other financial transactions, the stock market conducts trades on a share-count basis, not by dollar amount. However, the conversion from dollars to shares is easy. Simply take the amount you wish to invest and divide that by the market price of your desired stock.

Step 3: Choose Your Order Type

Because the market price of an equity almost always fluctuates during trading session hours, you can’t just place a buy order. You must specify what type of transaction you wish to execute. Learn the various order types available and common terminology:

  • Bid: A bid represents the maximum price a buyer is willing to pay for a stock. This is always lower than the ask.
  • Ask: In contrast, the ask is the minimum price that a seller will accept. The ask will always be lower than the bid.
  • Spread: The spread is the difference between the bid and ask price. Conceptually, investors make money through speculation that their acquired stock will rise in value. Market makers earn their living profiting from the spread (their acquisition price versus their selling price to the investor).
  • Limit order: Limit orders are buy/sell orders that execute at exactly the price you specify. Limit orders offer the most transparency because you know the terms of the transaction beforehand. However, the stock is not guaranteed to reach this specified price.
  • Market order: Market orders execute at the next available price. If you request such an order during normal session hours, it’s virtually guaranteed to execute. However, the drawback is that the terms of the transaction are least favorable to you (buying on the ask, selling on the bid).
  • Stop-loss order: Because most non-trading professionals cannot stand watch over their portfolios all the time, stop-loss orders offer a safety net in case of extreme volatility. They trigger when a specified price has been met and will trigger at the next available price. This is advantageous if market volatility occurs. However, if a stock opens a new session at a far lower price than the specified price, a stop-loss order will execute regardless.
  • Stop-limit order: A stop-limit order is similar to a stop-loss order with 1 critical exception: stop limits only execute at specific prices, eliminating the concerns associated when a stock opens a fresh session at an extremely low price. Therefore, stop-limit orders can potentially advantage reactionary price spikes following a volatile event, known colloquially as a dead-cat bounce. However, there’s no guarantee that the target stock will reach your stop-limit order price.

Step 4: Execute Your Trade

If you believe in the underlying fundamentals and want a position no matter what, you should consider a market order. This way, you have assurances that you will own Bumble shares.

On the other end, if you wish to carefully control your entry points, the limit order is the way to go.

Best Online Stock Brokers

If you're still searching for the perfect broker, Benzinga offers a compilation of the top online brokers where you can invest in the Bumble stock.

BMBL Stock History

Bumble-Stock-Chart

Bumble Inc. (BMBL) went public with its initial public offering (IPO) on February 11, 2021, at a price of $43 per share. The IPO was successful, with the stock quickly surging to over $70 per share in the following days. The company's stock performance in the initial months after the IPO was strong, reflecting the high investor interest in the dating app market and the growth potential of Bumble's business model.

However, Bumble's stock price has experienced some volatility since its IPO. In the months following its debut on the stock market, BMBL stock experienced fluctuations in response to market conditions, industry trends and company news.

As of 2024, Bumble's stock has been on a generally downward trend, with some fluctuations along the way. The stock has experienced both positive and negative movements, reflecting the overall market sentiment and investors' confidence in the company's growth prospects.

Pros of Buying BMBL Stock

  • Supreme relevance: Although the pandemic has been the most disruptive event in modern U.S. history, certain human inclinations will never fade away. Bumble facilitates the desire for connection but does so in a safe, contactless manner.
  • Focus on ESG: Over the last few years, investors don’t just focus on profitability but rather on environmental, social and governance (ESG) concerns. With Bumble’s corporate ethos of equality and diversity, BMBL stock offers a holistic narrative for modern market participants.
  • Distinct take: By elevating women to equal status in the relationship dynamic, Bumble immediately distinguishes itself from rival online dating platforms, where the competition is thick.

Cons of Buying BMBL Stock

BMBL stock doesn't guarantee total success. Here are some considerations.

  • Competitive threats: Dating apps may feature proprietary technologies to make their platforms stand out. However, there’s nothing patentable about the act of dating, which opens BMBL stock to substantial competition.
  • Novel approach is questionable: Though women users as the driving force behind Bumble is unique, that doesn’t necessarily guarantee success. Pigeonholing users into one behavior may not turn out to be the best move.
  • Dependence on app stores: Bumble relies heavily on mobile app stores for distribution. Changes in app store policies or fees could negatively affect the company's revenue and user acquisition.

Grow Your Portfolio: Buying BMBL Stock the Right Way

Investing in the Bumble IPO stock presents a promising opportunity. With a strong brand presence, innovative features and a growing user base, Bumble is positioned for long-term success in the competitive online dating market. By understanding the company's unique value proposition, growth strategies and potential risks, you can capitalize on the exciting potential of Bumble. As always, it is important to conduct thorough research, assess personal risk tolerance and consult with a financial advisor before making any investment decisions.

Frequently Asked Questions

Q

When did Bumble IPO?

A

Bumble’s initial public offering (IPO) took place on February 11, 2021.

Q

Does Bumble pay dividends to its shareholders?

A

As of now, Bumble does not pay dividends to its shareholders.

Q

What is the market capitalization of Bumble?

A

Bumble’s market capitalization as of August 14, 2024 is $723.81 million.

Joshua Enomoto

About Joshua Enomoto

His distinct writing style of distilling convoluted data into relatable and compelling narratives has earned him recognition among several investment-related publications.