How to Buy Starbucks (SBUX) Stock

Get right to it: Invest in Starbucks stock using Interactive Brokers as your online trading platform.

The Starbucks Corporation (SBUX) is one of the most widely-recognized coffee chains in the world—with operations in over 32,000 locations in upwards of 80 countries, the Seattle-based coffeehouse conglomerate is a worldwide phenomenon.

If you’re looking to get in on a slice of the pie of profits, investing in Starbucks stock is a great way to become a partial owner in the company. Once you get the hang of purchasing SBUX, you’ll see it’s easier than ordering your morning latte.

How to Buy Starbucks (SBUX) Stock

Use the following steps to invest in Starbucks stock.

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Why Invest in Starbucks?

There are thousands of coffee retailers in operation, but none is quite as ubiquitous as Starbucks. However, the company hasn’t reached its position on the market just by brewing a great cup of coffee—when you invest in Starbucks, you’re also investing in the following principles:

Power of Branding

If you’ve ever been to a Starbucks, you probably already know that the company is selling much more than just coffee and scones—it’s selling an image. Starbucks continuously maintains its brand through standardized décor, and the company is constantly reinventing its menu to suit popular tastes.

Some of its beverages have even become cultural icons in and of themselves. For example, Starbucks invented “pumpkin spice latte season,” and its holiday peppermint beverages are equally as popular…and of course, who could forget the massive rush over the limited edition Unicorn Frappuccino

Ethically Sourced Ingredients

Unlike some other coffee chains, Starbucks goes out of its way to ensure that its coffee beans are ethically sourced. Fifteen years ago, the company developed the Coffee and Farmer Equity (C.A.F.E) Practices criteria, a rigorous list of social and environmental standards that farming operations must pass if they wish to sell their coffee to Starbucks. For twelve consecutive years, the company has been named one of the World’s Most Ethical Companies by the Ethisphere Institute—an honor bestowed to only 135 companies in the world.

Corporate Social Responsibility

Starbucks’ ethics don’t end with its coffee beans—it’s also committed to improving the lives of employees as well. The company offers 401(k) matching plans, medical or dental insurance and even adoption assistance for both full and part-time employees. Starbucks has even partnered with Arizona State University to reimburse tuition for employees who choose to pursue their bachelor’s degree online.

What to Consider Before Investing

While there are advantages to investing in Starbucks stock, it is important to take certain factors into account in order to maximize the potential benefits of your investment.

• Financial performance: Review revenue growth, profit margins, and earnings trends to gauge the company's financial health and profitability.
• Valuation metrics: Compare Starbucks' price-to-earnings ratio and other valuation metrics to industry peers.
• Market saturation: Consider whether Starbucks has room for growth in existing markets or needs to expand to new ones. Evaluate the potential and risks of Starbucks' growth in emerging markets, particularly China.
• Competition: Analyze how Starbucks fares against both large chains and local coffee shops in various markets.
• Innovation: Look at Starbucks' product development and technological initiatives to stay relevant in a changing market.
• Economic sensitivity: Consider how economic downturns might affect consumer spending on premium coffee products.
• Dividend policy: Review Starbucks' history of paying dividends and its potential for future payouts.

Final Thoughts on Buying SBUX Stock

Though buying a stock may not seem like a big deal, purchasing stock in a company makes you a partial owner of the corporation. One of the biggest mistakes that beginners make is exerting too much effort fruitlessly searching for the tech company that’s the next Amazon.com or the tiny healthcare company that’s going to discover the cure for diverticulitis and explode in value.

Instead, focus on investing your money in companies whose mission you believe in—but remember to keep your education at the forefront of your trading decisions and never invest more than you’re willing to lose.

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