Is January a Good Time to Invest in S&P 500?

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Contributor, Benzinga
January 9, 2025

January often sparks renewed interest in investing as people embrace the "New Year, New Goals" mindset. For many, this means reassessing financial plans, including investments in the S&P 500. Known for its historical performance trends, January has drawn attention as a potentially favorable time to invest. But is it truly the best time or is it just a market myth? Let’s explore the facts, historical data and key indicators to help you decide.

Investing in the S&P 500 in January

The S&P 500, comprising the 500 largest publicly traded companies in the United States, has long been a cornerstone for investors. January often brings renewed optimism in the market, driven by factors like New Year resolutions and year-end financial adjustments.

Market Sentiment in January

Historically, the first month of the year is associated with the January Effect, where U.S. equity returns tend to outperform compared to other months. This trend has been attributed to:

  • Tax Loss Harvesting: Investors selling underperforming stocks in December for tax purposes often reinvest in January.
  • Psychology of a Fresh Start: The New Year brings a sense of optimism, leading to increased investor activity.

That said, experts caution that while January may see heightened activity, it's not always the best month for long-term investment success. Cryptocurrency and stock market analysts emphasize that while January can offer opportunities, a buy-and-hold strategy may outperform short-term timing.

Historical Performance of S&P 500 in January

On average, the S&P 500 has delivered stronger returns in January than in other months. The January Effect has weakened significantly since the 2000s. While the trend was prevalent throughout the 20th century, investor behavior and market dynamics have reduced its reliability.

  • From 1928 to 2023, January was the best-performing month only 14 times for large-cap stocks.
  • For small-cap stocks, January ranked highest in returns eight times over the past 45 years.

Another notable concept is the January Barometer, which suggests that the market’s performance in January often predicts its performance for the rest of the year. Historical data shows:

  • If the S&P 500 rises in January, full-year returns are positive 81% of the time.
  • If the S&P 500 falls in January, full-year returns are negative 54% of the time, making this predictor slightly better than a coin toss.

While these patterns are intriguing, they are not foolproof. Investors relying solely on January trends risk missing out on long-term gains if the rest of the year defies early performance.

Economic Indicators to Watch

Market performance in January doesn’t occur in isolation. Several economic indicators can influence the S&P 500’s trajectory in the first month of the year:

  • Unemployment Rates: Lower unemployment can boost consumer confidence and spending, positively impacting company earnings and stock prices.
  • Inflation: Persistent inflation can affect corporate profits, leading to lower returns. Monitoring inflation trends is crucial for January investments.
  • Consumer Confidence: Higher consumer confidence often correlates with market optimism, driving higher equity prices.

These indicators help align January's performance with broader economic conditions. For example, a strong labor market and controlled inflation could support the January Effect, while high inflation or economic uncertainty might counteract it.

When Is the Best Time to Invest in the S&P 500?

While January holds appeal due to historical trends like the January Effect and January Barometer, it’s not necessarily the best time for everyone to invest. Timing the market based solely on these patterns can be risky. Here’s why:

Long-Term Investment Outperforms Timing Strategies

Historical data shows a buy-and-hold approach significantly outperforms market timing strategies based on January returns. For instance:

  • A hypothetical investor who held the S&P 500 from 1989 to 2024 would have achieved a portfolio value of $3.58 million.
  • By contrast, an investor who exited the market after a down January would have only $2.44 million over the same period.

This emphasizes the importance of staying invested for long-term growth rather than relying on short-term market patterns.

January vs. Other Months

While January has historically shown higher average returns, it’s important to note that its performance isn’t consistently superior. Economic conditions, geopolitical events and market sentiment can make other months equally or more favorable for investment.