As anyone in the media will tell you — photos can’t hold a candle to clips in terms of engagement. Just look at the collective panic TikTok caused among tech giants when it barged onto the scene. Now Facebook, Instagram, and YouTube have shorts.

But could there be a medium powerful enough to dwarf the performance of short-form videos? Mark Cuban, the Adobe Fund for Design, and a fund that includes money from the ex-CEO of YouTube and the Chairman and CEO of Disney seem to think so. You can co-invest with them in a startup that could cause a TikTok-like earthquake for the $574 billion digital media market. 

Gamers Are Still On The Rise 

All demographics in every corner of the world are playing video games. The industry is already bigger than the global movie and music industries combined! There are approximately 3.32 billion active gamers worldwide, and their numbers increase every year. A shocking 100 million people are expected to join the club by the end of 2024. 

But the average “gamer” today isn’t a deeply immersed fantasy fan ready to sink 10 hours a day into the new Triple A release. It’s someone looking to kill time on their smartphone. Seven of the top 10 highest-grossing video games on Google Play are casual games. Players love them because they provide that quick hit of dopamine that they crave throughout the day. And now, with Overplay, anyone can turn their videos into casual mobile games with zero programming. 

Overplay is a startup founded by a duo with some serious accolades, including an Emmy nomination, a BAFTA award, 25+ million downloads on previously built apps, and partnerships with Netflix, YouTube and Hulu. The founders pitched their idea on Shark Tank and secured $500,000 in investment and advisory from billionaire Mark Cuban.

But the famous Dallas Mavericks owner is far from the only notable investor in the company. It also gained the trust of Village Global, a fund with famous limited partners like Reid Hoffman, the founder of LinkedIn; former YouTube CEO Susan Wojcicki; and Bob Iger, Chairman and CEO of The Walt Disney Corporation. Overplay's investors not only see the tremendous potential to add interactivity to social media, but also to change advertising as we know it.

Get Ready For Gamified Ads 

Interactive ads are seven times more profitable than non-interactive ads. However, programming them is a pain, which is why the only companies utilizing them are those already specialized in building interactive media, i.e., gaming companies. Overplay opens the door to the mass adoption of interactive ads, since anyone can now make them in a few moments with zero programming.

This potential could make Overplay the catalyst for a colossal shift in digital advertising and skyrocket its valuation. To drive the point home, Overplay has patented its technology, potentially attracting acquisition offers from some of the world’s largest tech conglomerates sooner rather than later. 

It has also embraced AI and will be adding those capabilities to its app that can turn ordinary videos into engaging casual games. Overplay already has hundreds of thousands of downloads and millions of gameplays! For a limited time, you can get a stake in Overplay with as little as $250. 

Click here to invest in Overplay. 

Want to get in on the action yourself?

Check out Benzinga's favorite options for investing in early-stage companies with potential for massive growth.

Read More On Startup Investing From Benzinga

Benzinga may receive monetary compensation from the issuer, or its agency, for publicizing the offering of the issuer’s securities. This content is for informational purposes only and is not intended to be investing advice. This is a paid ad. Please see 17b disclosure linked in the campaign page for more information. This post contains sponsored advertising content. Read the 17-b disclosure.

The content that follows is for informational purposes only and not intended to be investing advice.

Disclaimer: Please be advised that alternative investments carry a risk of monetary loss. Neither Benzinga nor its staff recommends that you buy, sell, or hold any security. We do not offer investment advice, personalized or otherwise. All information contained on this website is provided as general commentary for informative and entertainment purposes and does not constitute investment advice. Benzinga will not accept liability for any loss or damage, including without limitation to, any loss of profit, which may arise directly or indirectly from use of or reliance on this information, whether specifically stated in the above Terms of Service or otherwise. Benzinga recommends that you conduct your own due diligence and consult a certified financial professional for personalized advice about your financial situation.