The company’s valuation is $25 million, but it takes as little as $500 to partner with superstars who are building the world’s first athlete-owned content distribution company. 

Musicians realized early on what taking hold of distribution meant for them. Millions were buying their albums, but they got only a small piece of the pie. The lion’s share of the profits went to record companies that distributed the music. The cure was self-evident — create your own record label and do it on your terms.

The Beatles did it, Dave Grohl did it, Eminem did it, and the list goes on. One by one, these musicians broke off from corporations and created companies that would go on to make millions. On the other hand, over 120 current and former athletes are estimated to have production companies, but they’re still at the mercy of a corporate green light. 

NBA players Chris Paul, Carmelo Anthony, DeAndre Jordan and Damian Lillard and NFL tight end Travis Kelce are just five among more than 50 globally recognized athletes who have decided to change the game, and you can stand shoulder-to-shoulder with them as they do it.

The first step was PlayersTV, a television channel aligned with Amazon Prime Video, Sling TV, YouTube TV, Vizio, Freevee and others. Now, it's time to build on that success with PlayersTV Digital, a content distribution company that aims to amplify the connection between top athletes and their fans.

The timing couldn’t be better. The global sports sponsorship industry is on the upswing, reaching $57 billion in 2020, and experts predict it will surpass $90 billion by 2027. Simultaneously, there's a rising sentiment that advertising through diverse- and Black-owned media companies should be integral to all national and international campaigns.

From 2020 to 2022, spending on diverse-owned media experienced a 350% surge, catapulting from $400 million to $1.4 billion. This astronomical growth is poised to continue, presenting a golden opportunity that the leadership of Players TV Digital will look to seize.

Leveraging its roots in Players TV, the digital offshoot wants to fortify and expand upon well-established partnerships with industry titans, including Procter & Gamble Co., Ford Motor Co., Gatorade, UBS, Walmart Inc. and others.

With a media library of more than 3,000 hours of content made by athletes, Players TV Digital is ready to mirror the success of Player TV, which gets 100 million ad impressions per month. The company’s valuation is $25 million, but it takes as little as $500 to partner with superstars who are building the world’s first athlete-owned content distribution company.

Click here to invest in Players TV Digital. 

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