- Other fees, such as exchange fees, may apply. Please view our fee disclosure to view a full listing of fees.
- Investing in alternative investments and/or strategies may not be suitable for all investors and involves unique risks, including the risk of loss. An investor should consider their individual
circumstances and any investment information, such as a prospectus, prior to investing. Interval Funds are illiquid instruments, the ability to trade on your timeline may be restricted. Brokerage andActive investing products offered through SoFi Securities LLC, Member FINRA(www.finra.org) /SIPC(www.sipc.org). - There are limitations with fractional shares to consider before investing. During market hours fractional share orders are transmitted immediately in the order received. There may be system delays from receipt of your order until execution and market conditions may adversely impact execution prices. Outside of market hours orders are received on a not held basis and will be aggregated for each security then executed in the morning trade window of the next business day at market open. Share will be delivered at an average price received for executing the securities through a single batched order. Fractional shares may not be transferred to another firm. Fractional shares will be sold when a transfer or closure request is initiated. Please consider that selling securities is a taxable event.
- Options involve risks, including substantial risk of loss and the possibility an investor may lose the entire investment Before trading options please review the Characteristics and Risks of Standardized Options
- Advisory services are offered by SoFi Wealth LLC, an SEC-registered investment adviser.
- Utilizing a margin loan is generally considered more appropriate for experienced investors as there are additional costs and risks associated. It is possible to lose more than your initial investment
when using margin. Please see: https://www.sofi.com/wealth/assets/documents/brokerage-margin-disclosure-statement.pdf for detailed disclosure information - Probability of Member receiving $1,000 is a probability of 0.028%
- Terms and conditions apply. Roll over a minimum of $20K to receive the 1% match offer. Matches on contributions are made up to the annual limits.
- For full promotion terms please visit: https://www.sofi.com/acatoffer. SoFi does not accept cryptocurrencies and has limitations on some mutual funds and OTC stocks. Brokerage and Active Investing Products offered by SoFi Securities, LLC, Member FINRA/SIPC.
SoFi’s mission is simple: to help reach clients like you reach their financial independence and realize their ambitions. SoFi knows that this independence comes from making decisions that help your money start to work for you in the long run. The brand helps individuals make these decisions through personal financial products such as personal loans, student loans and automated and active investing.
The brand additionally provides in-person experiences such as educational and networking events, personalized guidance from experienced financial planners and one-on-one advising with professional career coaches. SoFi’s services have been highlighted in outlets such as Forbes, Medium, and CNBC’s Make It.
- No Contract Fees
- Highly-rated mobile app for iPhone and Android
- No account fees; Transfer and Inactivity Fees are easily avoided
- More than most tradable securities included alternative asset funds
- Only available in the U.S.
- Limited selection of research and tools.
SoFi Active Invest (Brokerage) Ratings at a Glance
| SoFi Active Investing | |
| SoFi Automated Investing | |
| SoFi Customer Service | |
| SoFi Ease of Use | |
| SoFi Investing Overall |
Active investing through SoFi is the 3rd option for your investing goals, through which you can actively trade on a do-it-yourself basis and learn the market your way. With active investing, you can be much more connected with other SoFi investors while you learn together from news updates and educational tools, all on the SoFi mobile app.
Start investing fractional shares of stocks and ETFs from your favorite companies with as little as $1 and enjoy the perk of $0 fees on every trade you make. Plus:
- Invest in stocks and ETFs, all in one app.
- Get up to $1,000 when you fund a new brokerage account (See terms).
- No commissions for stocks and ETFs.
- Complimentary access to SoFi Financial Planners.
- Purchase fractional shares of your favorite companies for as little as $5.
- Trade on margin to increase your buying power.
- Pre-built investment collections, so you can easily diversify your investments
- Disclosure: Advisory services are offered by SoFi Wealth LLC, an SEC-registered investment adviser. Information about SoFi Wealth’s advisory operations, services, and fees is set forth in SoFi Wealth’s current Form ADV Part 2 (Brochure), a copy of which is available upon request and at www.adviserinfo.sec.gov.
User-Friendly Options Trading With SoFi
User-friendly options trading with SoFi may allow you to increase returns or limit risk. The platform includes:
- User-friendly design
- Educational resources
- No contract fees
- One-click access to options data
Plus, SoFi’s options trading platform helps you understand what to do when a stock’s value is rising or falling and you can even check out their FAQs to learn more about options trading before investing your hard-earned money.
Automated investing through SoFi is known as “hands-off investing that’s always on.” SoFi can help you set goals whether you’re saving for retirement, saving for a down payment or simply investing for later.
You can start robo investing through SoFi with as little as $1 and make one-time or recurring payments depending on what works best for your goals. Investing through SoFi also gives you access to member benefits and discounts on other SoFi products. Plus, you get:
- Auto rebalancing: No management fees with automatic rebalancing, Automatically adjusting and rebalancing your portfolio.
- Investment planning: Whether you’re saving for retirement, a down payment or just investing for later, SoFi helps you make a plan to tackle multiple goals.
- Diversification: Ensuring that your money is allocated across different kinds of financial instruments.
- SoFi financial planners: Complimentary access to certified financial planners.
Here's SoFi automated investing at a glance:
| Account minimum | $1 |
| Account management fee | $0 |
| Account Types | Individual and joint non-retirement accounts Roth IRA, traditional IRA, SEP IRA, rollover IRAs |
| Savings account/cash management account | Access to SoFi checking and savings account |
| Tax Strategy | No tax-loss harvesting |
| Automatic rebalancing | Yes |
| Socially responsible investing (SRI) portfolios | No |
| Human advisor option | Access to Certified Financial Planners |
| Customer service | "Phone and chat Monday – Friday 5 a.m. - 5 p.m. PT Saturday – Sunday Closed" |
SoFi also offers the following promotions:
Earn up to $10,000 by moving your investments to SoFi
Disclosures: For full promotion terms please visit: https://www.sofi.com/acatoffer. SoFi does not accept cryptocurrencies and has limitations on some mutual funds and OTC stocks. Brokerage and Active Investing Products offered by SoFi Securities, LLC, Member FINRA/SIPC.
If your current brokerage charges you to leave, SoFi will cover those fees up to $75
Disclosures: If you transfer a brokerage account with total asset value over $5,000 through the ACAT system, SoFi will reimburse up to $75 of ACAT fees from your outgoing brokerage firm. For full promotion terms please visit: SoFi.com/acatoffer.
Customer service is elemental for every online service or company. Customer service at SoFi is accessible through the “About” and “Contact us” tabs made available on every page of its website. The customer service page is very organized and easy to read, including phone numbers for general support, home loans support, investing support and money support.
Available office hours are included for each phone number, as well as payment addresses for check writing on loans and company contributions. Various emails included are general customer service, press, investor relations, partnerships, SoFi Money, SoFi Invest and home loans. Locations for in-person help are in San Francisco, Healdsburg and New York City. You can also tweet SoFi at its Twitter handle @SoFiSupport for short questions and concerns regarding all services.
SoFi offers a user-friendly experience across its website, mobile app and desktop platforms. The interface is intuitively designed, allowing you to navigate through various investment options, account management features and educational resources with relative ease.
SoFi's streamlined approach to investing, coupled with its clean and modern design, makes it particularly appealing to those new to investing. The platform offers a range of features tailored to newcomers, including simplified investment options and clear explanations of financial concepts.
While SoFi's platform may not offer the most advanced tools and in-depth analysis that experienced traders might require, its focus on accessibility and user-friendliness makes it an ideal starting point for those taking their first steps into investing.
SoFi vs. Competitors
SoFi Automated Investing is a competitive option for those looking to dip their toes into investing or who already use other SoFi services. The combination of a low minimum investment, access to human advisors and user-friendly platform make it an attractive choice for many investors. However, for those seeking more advanced features or lower fees, exploring alternative robo-advisors may be worthwhile.
- Best For:High Net Worth IndividualsVIEW PROS & CONS:securely through Empower's website
- Best For:Customizable Auto InvestingVIEW PROS & CONS:securely through M1 Finance's website
After our assessment and analysis, SoFi’s investing services are high-quality and hard to beat. With a user-friendly, highly-rated mobile app available to iPhone and Android users featuring its 100% fee-free investing services, SoFi is an online financial platform to remember.
Frequently Asked Questions
Is SoFi a good company to invest with?
SoFi is considered a good company to invest in by many investors due to its innovative financial products and services, strong growth potential and solid track record. However, like any investment, it is important to carefully research and consider your own financial goals and risk tolerance before deciding to invest with SoFi.
How safe is SoFi automated investing?
SoFi automated investing is generally considered to be safe, as it is regulated by the Securities and Exchange Commission (SEC) and the Financial Industry Regulatory Authority (FINRA). The company uses encryption and advanced security measures to protect investors’ information and assets.
Does SoFi charge fees for investing?
SoFi does not charge fees for investing in stocks or ETFs. They also offer commission-free trades, making it a cost-effective option for investors.