What is a Good Return on Investment?

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Contributor, Benzinga
November 28, 2023

When it comes to determining a good return on investment, there’s no easy answer. It's different for everyone, and it depends on several factors, including your risk tolerance and your overall investment goals. 

You can follow a few general guidelines to improve your chances for success. 

First, take a look at your investment timeline. Are you looking to retire in the next few years? If so, you'll likely want to focus on more conservative investments that offer stability and modest returns. 

On the other hand, if you're in it for the long haul, you may be able to afford more risk and potentially earn higher returns. 

Next, think about your reasons for investing. Are you trying to generate income or grow your wealth? Again, this will affect the types of investments you're willing to make. 

Finally, consider your risk tolerance. Some people are comfortable with volatility and are willing to accept higher risks in exchange for the potential of greater rewards. Others prefer a slower and steadier approach, even if it means sacrificing some upside potential. 

Ultimately, only you can decide what constitutes a good return on investment. But by taking the time to understand your goals and risk tolerance, you'll be in a better position to make informed decisions and achieve the results you're looking for.

Average Rate of Return on Various Investments

The average rate of return varies by the type of investment you are looking at. It will also depend on the historical time period you are looking at. This article looks at the average historical return on various types of investments.

Stocks

Though there's no guaranteed return on investment, the average return on stocks over the long term is about 10%. This means that if you invest $1,000 in a stock, you can expect to earn about $100 per year on average. Of course, this is just an average, and there will be years when you earn more than 10% and other years when you earn less. 

Over time, however, the average return on stocks tends to hold steady at around 10%. This makes investing in stocks a relatively safe bet for those looking to grow their money over time.

Real Estate

Real estate generally provides a good return on investment, but the amount of return you can expect to earn will depend on many factors. 

The most important factor is the location of the property. Properties in desirable areas will typically appreciate at a faster rate than those in more affordable areas. 

Another important factor is the condition of the property. A well-maintained property will usually fetch a higher price than one that needs repairs. 

The type of property also makes a difference. For example, an apartment complex will likely provide a higher return than a single-family home. 

There is no one-size-fits-all answer when it comes to the average return on real estate investments. Most investors aim for returns of 5% to 10% for properties held long term. If you do your homework and invest in quality properties, you can expect to earn a healthy return on your investment.

Bonds

A good rate of return on bonds is any return that is above the inflation rate. In other words, if you want to maintain the purchasing power of your money, you need to earn a return on your bonds that is higher than the inflation rate. 

There are many different ways to measure inflation, but the most commonly used measure is the consumer price index (CPI). The CPI measures the price changes of a basket of goods and services that are typically purchased by consumers. If the CPI is rising at 2% per year and you are earning a 3% return on your bonds, then your real return (after adjusting for inflation) is 1%. 

Many investors strive to earn a real return of 4% to 5% on their investments so that their purchasing power can keep pace with inflation and they can enjoy some real growth in their wealth.

Gold and Precious Metals

Over the past decade, gold and other precious metals have been some of the best-performing assets in the world, returning nearly 11% on average. Thanks to a combination of factors — including low interest rates, quantitative easing and geopolitical uncertainty — investors have been flocking to these safe havens in search of stability and returns. 

While there is no guaranteed rate of return on any investment, gold and precious metals have historically outperformed other asset classes in times of economic turmoil. For example, during the 2008 financial crisis, gold prices surged by over 25%. 

Certificates of Deposit

When you open a certificate of deposit (CD), you agree to keep your money in the account for a set period of time. In exchange, the bank agrees to pay you interest at a fixed rate. 

The specific terms of each CD will vary depending on the bank and the length of the term, but as a general rule, the longer you agree to keep your money in the account, the higher the interest rate will be. For example, a one-year CD may have an interest rate of 1%, while a five-year CD may have an interest rate of 2%. 

Of course, there is always some risk that inflation will outpace the interest rate on your CD, meaning that your money will not be worth as much in real terms when you withdraw it. 

However, CDs still offer a relatively safe and predictable way to grow your savings. A good rate of return on a CD is one that is higher than the current inflation rate.

Savings Accounts

When it comes to savings accounts, there is no one-size-fits-all answer to the question of what is a good rate of return. Depending on your individual circumstances and financial goals, the ideal interest rate on your savings account will vary. 

You should aim for a rate of return that is higher than the rate of inflation. This will ensure that your savings maintain their purchasing power over time. In addition, you may want to consider the fees charged by the bank and the account's minimum balance requirements when choosing a savings account. 

How to Calculate Return on Investment

To calculate your return on investment (ROI), you will need to know your total investment and your total return. Your total investment is the amount of money you have put into your project. Your total return is the amount of money you have earned from your project. To calculate your ROI, divide your total return by your total investment. The answer will be expressed as a percentage. For example, if you invested $100 in a project and earned $120, your ROI would be 20%.

A factor that can affect your ROI is the timeframe of your investment. Short-term investments typically have lower returns than long-term investments. However, they also involve less risk becuase you can cash out quickly if necessary. You need to choose an investment timeframe that fits your goals and risk tolerance.

Keep in mind that ROI is not the only thing to consider when making an investment decision. You also need to think about other factors such as the potential impact of the investment on your business or personal life. With that said, calculating ROI can give you a good starting point for evaluating an investment opportunity.

Potential Return Versus Risks

When it comes to the potential return on investment, there is always a certain amount of risk involved. However, that does not mean all investments are created equal. 

Some investment vehicles are much riskier than others, and they generally offer higher returns as a result. For example, stocks tend to be more volatile than bonds, but they also offer the potential for higher returns. The key is to strike a balance between risk and return that meets your specific financial goals.

Of course, even the safest investments come with some degree of risk. In general, the longer you are willing to hold an investment, the less risky it becomes. This is because time gives you a chance to ride out any short-term market fluctuations. 

It is important to remember that there is no such thing as a completely risk-free investment. Ultimately, the best way to approach potential return on investment is to carefully consider your goals and then select the investment vehicles that best align with those goals.

Choosing a Good Rate of Return for Your Investments

Determining what a good rate of return for your investments depends on your financial goals and time horizon. Common goals include saving for college tuition, planning for retirement or creating a certain amount of passive income. 

The higher the potential return on an investment, the higher the risk that you will lose money. For this reason, it is important to carefully consider your goals and risk tolerance before making any decisions. 

If you are looking for stability, you will likely be better off investing in low-risk assets such as bonds or cash that give you a lower return. On the other hand, if you are willing to take on more risk in pursuit of higher returns, you may want to consider investing in stocks or other growth-oriented assets. 

Ultimately, the key is to find a balance that works for you and aligns with your financial goals.