Former NBC Exec Brings Marijuana Brands To Life: TerrAscend's BJ Carretta Shares Tips At California Cannabis Event
BJ Carretta, a marketing and media expert, has built a successful career through his diverse experience in sports, music, and the cannabis industry. Starting at NBC Universal Television Distribution, he later moved to NBC Sports Group before transitioning to Fender Musical Instruments Corporation. In 2015, Carretta entered the cannabis space with MedMen Enterprises Inc., leading innovative marketing campaigns. He then ventured into advisory roles at CBD wellness companies before founding Carretta Consulting in 2018, specializing in cannabis and entertainment marketing. In 2021, he joined Columbia Care and eventually transitioned to senior vice president at Terrascend in 2023. Carretta's journey showcases how talent and strategic thinking can lead to success, culminating in his current role as a key figure in bringing cannabis brands to life in the industry.
