TYSON 2.0, legendary boxer, entrepreneur, and advocate Mike Tyson's cannabis brand, announced the opening of a new branded coffee shop in Amsterdam, Netherlands. Open to customers starting March 24th, the coffee shop will offer select TYSON 2.0 branded products, accessories among other goods and a lounge for consumers. The launch of the cafe and lounge space in Amsterdam marks the company's first entry into Europe.
The new 1,200 sq. ft Coffeeshop TYSON 2.0 will be one of the largest of its kind and centrally located on the Spuistraat 222, conveniently located near Soho House and the W Hotel and walking distance from Central Station. Dressed in the brand's signature color palette of red and black with exposed brick walls and light oak furnishings to create a cozy and inviting atmosphere, the coffee shop will also include a lounge where guests can experience the TYSON 2.0 brand and product offerings. The shop will also feature a glass bar designed in collaboration with TYSON 2.0's partner Stündenglass and guests will be able to purchase Futurola, Gpen and Stündenglass merchandise on site.
"It is a dream come true to open our first coffee shop in Amsterdam," stated Tyson, co-founder and chief brand officer, TYSON 2.0. "The Coffee shop TYSON 2.0 will immerse fans in a full on experience where they can enjoy my favorite TYSON 2.0 products the way I do. I've tried and tested all of them, and I can't wait to share some of my most beloved and undefeated goods with Europe."
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Photo: Benzinga edit with photo by PRNewsfoto/TYSON 2.0
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