Starwood Hotels & Resorts Worldwide, Inc. HOT today announced that its
Westin brand expects to open its 200^th hotel in 2013, driven by robust
international demand and the phenomenal success of the brand's distinct
well-being positioning. Westin will open 11 new hotels this year, the vast
majority outside the United States in fast-growing markets including China,
India, Singapore and Panama.
“Westin is now experiencing the bulk of its growth in the world's fastest
growing economies, where it has emerged as a developer darling right out of
the gate,” said Brian Povinelli, Global Brand Leader for Westin Hotels &
Resorts. “With a history of industry firsts and a winning approach to
well-being, Westin has inspired unwavering guest loyalty and generated
tremendous enthusiasm among owners and developers across the globe.”
Westin Continues Strong Growth Trajectory Across Asia Pacific
In line with global growth trends, The Westin brand is experiencing a surge in
new hotel openings across Asia Pacific. Seven new Westin hotels will open in
Asia Pacific in 2013, increasing the brand's portfolio to nearly 50 hotels in
the region by year's end. Fueling the brand's growth in the region is the
rapid economic growth in China's second and third-tier cities. New Westin
hotel openings in China this year include The Westin Haikou, The Westin Sanya
Haitang Bay Resort, The Westin Chongqing Liberation Square and The Westin
Qingdao.
Westin will also make its return to Singapore with the opening of The Westin
Singapore Marina Bay in late 2013. In India, The Westin brand will add one
hotel to its portfolio this year – The Westin Chennai Velachery.
Westin Nearly Doubles Portfolio in Latin America
Demand for new Westin hotels in Latin America is also heating up. In just the
past 18 months, Westin has grown its footprint in Latin America by nearly 50%
as part of the brand's strategic expansion in the region's fastest growing
markets. This year's opening of The Westin Panama will increase the Westin
portfolio in Latin America to 11 hotels, spanning five countries including
Panama, Mexico, Peru, Costa Rica and Guatemala.
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