LinkedIn Deploys AI And Games To Compete with Meta and TikTok

Zinger Key Points
  • LinkedIn deploys AI for career advice and daily puzzles to boost user engagement and growth.
  • LinkedIn aims to build daily habits with new features, seeing a record 1.5 million content interactions per minute.

Microsoft Corp MSFT LinkedIn is deploying artificial intelligence to offer career advice and has introduced games to the platform, aiming to attract users more frequently and stimulate growth in the competitive social media landscape.

LinkedIn has recently rolled out daily puzzles and AI features to craft articles that provide worker guidance, the Financial Times reports.

The platform, traditionally a professional development tool, sees less frequent logins than entertainment-focused networks like Meta Platforms Inc’s META Facebook and TikTok.

Also Read: LinkedIn Co-Founder Criticizes Trump Media’s $6B Valuation Compared to Meta – What’s Going On?

Editor-in-chief Daniel Roth told the Financial Times that the goal is to build a daily habit among users.

LinkedIn reported a record engagement of 1.5 million content interactions per minute in June. Analytics firm Similarweb noted that visits to LinkedIn, which reached 1.8 billion last month, have increased recently, but growth has slowed since early 2024. Year-on-year growth of site visits was just 5% in June, down from the higher rates of 2021 and 2022.

Media analyst Kelsey Chickering from Forrester told the Financial Times that LinkedIn might need to make the platform ‘stickier’ to sustain growth.

In an effort to engage users more, LinkedIn has started implementing algorithmically driven feeds similar to platforms like X, TikTok, and Instagram.

In March, LinkedIn announced that its Premium subscription grew by 25% year over year, reaching $1.7 billion in revenue, thanks to its AI features.

LinkedIn’s annual revenue reached over $13.8 billion in fiscal 2022, up from $10.3 billion in fiscal 2021, as per SignHouse.

Price Action: MSFT shares were trading higher by 0.70% at $440.15 premarket at the last check on Monday.

Also Read: LinkedIn Unveils Premium Pages, New Subscription Plan Offers Exclusive Growth Tools For Small Businesses

Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.

Photo via Wikimedia Commons

Market News and Data brought to you by Benzinga APIs
Comments
Loading...
Posted In: NewsTop StoriesTechMediaAI GeneratedBriefsBZ Data ProjectStock BattlesStories That Matter
Benzinga simplifies the market for smarter investing

Trade confidently with insights and alerts from analyst ratings, free reports and breaking news that affects the stocks you care about.

Join Now: Free!