Sky-mobi Limited
("Sky-mobi" or the "Company") MOBI, a leading mobile application
store in China, today announced that the Company, through its controlling
subsidiary Mopin Technology Co., Ltd., has recently entered into a strategic
partnership with the Wo Store of China Unicom CHU, the official application store
of China's second largest mobile operator. Under the terms of the agreement,
Sky-mobi was designated as an official business partner of China Unicom to
provide customized and tailor-made software services at China Unicom's network
of physical stores nation-wide.
This strategic partnership enables China Unicom to significantly improve the
customer experience of purchasing a smartphone over the counter through
offering quality customized software service from sales staff coached by
Sky-mobi, marking another significant step in Sky-mobi's overall cooperation
with major telecom operators in China. Sky-mobi's partnership with China
Unicom initially covers its physical stores in the lucrative smartphone
markets of Zhejiang, Guangxi and Shandong provinces, and will be expanded to
cover Hubei, Heilongjiang, Hunan, Shanghai and Guangdong throughout 2014.
Michael Tao Song, Chairman and Chief Executive Officer of Sky-mobi stated, "We
have been arduously working on this project since 2010 when we found through
customer feedback that customers visiting the operator's physical stores
expected more than just assistance with choosing and purchasing a new phone.
Rather our insights suggested they expect much more on the in-store service
front, such as receiving advice on how to use smartphone applications
effectively and smartly. Recognizing this consumer characteristic, we view our
partnership with China Unicom as a great opportunity to better serve customers
and assist telecom operators in promoting their monthly data-packages. The
momentum of this strategy was evident last September, when we successfully
deployed our customized and tailor-made software services solution for
Zhejiang Mobile throughout most of their physical stores in Zhejiang province,
allowing the carrier to benefit both from improved customer satisfaction and
significantly-increased monthly data traffic consumption.
"Building on this previous experience, our partnership with China Unicom will
also improve attraction and servicing of smartphone users, through providing
advice and assistance with smartphone apps and services at China Unicom's
physical stores. Sky-mobi will benefit through leveraging, at no additional
cost, China Unicom's extensive physical store network, which has become an
increasingly critical offline channel to immediately access new smartphone
users. With this enhanced cooperation with telecom operators as well as our
on-going smartphone initiatives, we're very confident in our overall
capabilities of expanding our user base and monetization opportunities over
the long run."
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