Sprint S today introduces the second TV spot in its wildly popular advertising campaign starring Paul Marcarelli, the actor who used to ask if you could hear me now for Verizon. The original TV ad featuring Marcarelli has been viewed more than 8 million times on YouTube. And, the company recently became postpaid net port positive against all three national carriers for the first time in over five years.
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The message in the second TV spot continues to be loud and clear: Sprint has a vastly improved network and customers can save 50% off most rate plans offered by Verizon, AT&T and T-Mobile. In today's world of wireless competition and overall improved networks, customers can get a highly reliable wireless experience with Sprint without overpaying for it.
Sprint asks consumers in the ad: Why pay twice as much for less than 1% difference in network reliability? Marcarelli, most recognizable for previously testing the Verizon network, is a perfect fit to convey Sprint's network message of improved performance. Not only is Marcarelli starring in the ads, but, like millions of others, he has switched to Sprint and is now a happy customer.
This second round of Sprint advertising featuring Marcarelli will make its debut tonight on CBS, NBC and FOX. The ad campaign will continue on cable and network stations nationwide and in print and digital channels. Out-of-home and radio advertising featuring Marcarelli will also continue. Additionally, fans can follow Marcarelli on Twitter @ThatWirelessGuy. To watch the full-length ad, please visit: http://sprint.co/29V3EFv.
"The response to Paul and this advertising campaign has been overwhelming," said Marcelo Claure, president and CEO, Sprint. "It has been one of the most successful ad campaigns in company history. Paul is able to deliver the message that Sprint has made significant improvements in its network performance, and reinforces that customers have taken notice. Just like Paul did, millions of other wireless users have made the switch to Sprint because they recognize we are one of the best values and that our network has made significant reliability improvements. Lots of people can hear that."
Network Reliability and Value
The reliability network claim
referenced in the ads is substantiated by Sprint's analysis of drive
test data from Nielsen – covering the top 106 metropolitan markets in
the U.S. This data shows that Sprint's reliability
now beats T-Mobile's and performs within
1% of AT&T and Verizon.1
It's easy to make the switch, like Marcarelli did, and save 50% off the price of most Verizon, AT&T and T-Mobile standard rate plans. 2 Customers who switch get 50% off most current competitor rate plan prices, with savings until May 31, 2018. And, Sprint will pay switching fees up to $650 per line via an American Express® Reward Card after online registration and phone turn-in.3 Also, today is a great time to try Sprint with its 30-Day Satisfaction Guarantee.4 If you're not completely satisfied, Sprint will refund your money.
About Sprint
Sprint S is a communications services
company that creates more and better ways to connect its customers to
the things they care about most. Sprint served more than 59.4 million
connections as of June 30, 2016 and is widely recognized for developing,
engineering and deploying innovative technologies, including the first
wireless 4G service from a national carrier in the United States;
leading no-contract brands including Virgin Mobile USA, Boost Mobile,
and Assurance Wireless; instant national and international push-to-talk
capabilities; and a global Tier 1 Internet backbone. Sprint has been
named to the Dow Jones Sustainability Index (DJSI) North America for the
past five years. You can learn more and visit Sprint at www.sprint.com
or www.facebook.com/sprint
and www.twitter.com/sprint.
1 Claim based on Sprint's analysis of latest Nielsen drive
test data for average network reliability (voice & data) in top 106
markets.
2 Discount applies to base monthly service plan
and access charges only. Discount does not apply to certain charges such
as taxes, surcharges, roaming, premium content, add-ons, and apps.
Exclusions apply and new plan features may not be an exact match.
Carrier features differ. Plans exclude unlimited music and video
streaming, data carryover, tethering and cloud options that other
carrier plans may offer. Discount offer limited to regular rates on
consumer plans as of 6/7/16 for Verizon Plan 2GB, 4GB, 8GB, 16GB, 24GB,
30GB, 40GB, and 50GB; AT&T Mobile Share Value 300MB, 2GB, 5GB, 15GB,
20GB, 25GB, 30GB, 40GB and 50GB; and T-Mobile Simple Choice 2GB, 6GB and
10GB rate plans. Discount does not include competitor promotional or
sale prices. Offer/coverage not available everywhere or for discounted
phones. Subject to new-line, up to $30/line activation fee, credit,
valid port-in. Customer must choose from same porting carrier rate card.
3
Via an American Express® Reward Card (less trade-in value) after online
registration and new phone activation.
4 Valid for a
limited time. If a new customer or an existing customer adds a line of
service (phone, tablet or MBB) and deactivates within 30 days, Sprint
will credit all device charges (Installment Billing, Lease, or Early
Termination Fee, when device is returned) and reimburse the customer for
the device purchase price or down payment, activation fee, Monthly
Recurring Charge, and all associated taxes and fees. The following
charges will not reimbursed: Premium content, third party billing, any
international charges not included in your plan (e.g. international
voice roaming) and any associated taxes and Sprint surcharges. As an
example, overage, per minute international services with a cost outside
of plan MRC are considered nonstandard usage.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160725005850/en/
Sprint
Kathleen Dunleavy, 310-709-3689
Kathleen.dunleavy@sprint.com
© 2024 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
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