UPDATE: Citigroup Initiates Buy, $20 PT on Jive Software

Citigroup initiates its coverage on Jive Software JIVE with a Buy rating and $20 price target as it believes the company is a pure play for the social revolution in Enterprise. Citigroup says, "Companies looking to increase employee productivity and engagement or reduce customer support costs are buying social business software to keep pace with customers and employees who are increasingly represented by the Facebook generation. ...While the sector is becoming crowded, mostly with smaller players, we see Jive as the leader both in terms of monetization and product capabilities. Differentiators include footprint across internal and external deployments, enterprise readiness / ease of integration and information relevance are paramount." JIVE closed at $15.25 per share on Friday.