Shares of Apple AAPL are down 0.9 percent to $526.80 ahead of first quarter earnings due to be released after the close.
Creative Global believes the shares will remain under increasing pressure, and in the medium term may move towards $420. As innovation slows and competition increases, shares could slide, analyst Carlo Besenius said.
Besenius also believes the technical setup is negative.
The analyst has a Sell rating on the stock.
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