What To Expect From The World's Largest eCommerce Sale Happening On Tuesday

The world's largest single day eCommerce event, Singles' Day, will take place on Tuesday throughout China and the world. Naturally, investors will pay greater attention to the country's most recognizable eCommerce player, Alibaba Group Holding. BABA Brean Capital: Alibaba ‘Charging Ahead' Fawne Jiang of Brean Capital explained in a note on Monday that Alibaba is well positioned within the competitive landscape. In fact, the analyst notes that Alibaba will use this year's event as a key test trial to drive its new business models (such as O2O collaborations), cross sell and promote across various verticals and push its financial products. “With this innovative use of Singles' Day, we believe Alibaba is increasing integrating itself into every day service elements and ultimately continuing along its path of reshaping and developing China and global eCommerce,” Jiang wrote. Shares are Buy rated with a $115 price target. SunTrust: Alibaba To Benefit ‘Significantly' Robert Peck of SunTrust Robinson Humphrey explained in a note on Monday that Alibaba will benefit “significantly” from Tuesday's selling event. Alibaba is taking a different approach in its selling strategy. Peck notes that for the first time ever, Alibaba's marketers are bringing the selling event abroad through TMal Global and Aliexpress. The move would be consistent with comments from Alibaba's Chief Operating Officer Daniel Zhang who stated that Singles' Day has the potential to be a global phenomenon within ten years. In 2013, Alibaba handled over 150 million packages generating $5.8 billion of gross merchandise volume. If the company reaches $8.5 billion in gross merchandise volume on Singles' Day it would represent an approximate 45 percent growth. Peck notes that “this would be remarkable.” Shares are Buy rated with a $120 price target.