1-800-Flowers.com's Holiday Sales Strategy

1-800-Flowers.Com Inc FLWS is solidifying its position as both a floral and gifting firm this holiday season by focusing on value-added and exclusive items, especially with the full integration of Harry & David.

“[W]ith Harry & David now fully integrated, the drive to create gift baskets and assorted offerings, which leverage the company's full suite of offerings, has reached a new level, which should allow for even further market share gains,” analyst Eric Beder wrote in a note.

No Thorns Visible

Beder maintains his Buy rating and $12 price target on 1-800-Flowers shares as he expects the company to take continued market share in the gifting and floral spaces in the holiday shopping season.

The company has put more emphasis on creating unique items where it can drive premium pricing for a value-added items. Additionally this year, it is entering the faster growing protein category with a partnership with Jack Links meat products.

Revamped Internet Integration

1-800-Flowers.com has a material growth opportunity from the fruit bouquet business, and this holiday season will see the company integrating all of its brands into one website in April. This should enhance cross-selling, customization and lower customer acquisition costs.

Shares of 1-800-Flowers.com closed Tuesday’s trading at $10.70.