Quicken Loans and Viacom, Inc. VIAB VIA's Paramount Pictures announced a partnership on Wednesday, ahead of the theatrical release of "Star Trek Beyond," which will debut in U.S. theaters on July 22.
Quicken’s Rocket Mortgage will debut television spots, created by L.A.'s Pitch agency, and digital media contests offering Star Trek-themed prizes, tickets to the movie’s premiere in San Diego, and even a year's worth of mortgage payments.
"Rocket Mortgage's technology is light years ahead of its time – making it a perfect fit with the high-tech Star Trek universe,” said Jay Farner, Quicken’s President and CMO. “The mortgage process can be intimidating, even for the impassive Vulcan species, and the simplicity and transparency of Rocket Mortgage empowers clients to navigate the process experience with confidence," he added.
Enter the sweepstakes and go over the official rules at LiveLikeAVulcan.com. Check out the 1-minute TV commercial below.
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