'Breastaurants' Social Media Buzz Is Sagging

It may seem incomprehensible to some, but the combination of chicken wings and cleavage may be losing its appeal to the American consumer. According to the latest data from TickerTags, so-called “breastaurants” have been generating lackluster social media buzz in 2016.

TickerTags monitors social media sites to identify trends by searching for words or phrases that appear together in social media content, such as tweets.

Related Link: Twitter's NFL Streaming Debut Draws Positive Social Media Reviews

Organic social media mentions of Chanticleer Holdings Inc HOTR’s Hooters restaurants are down 25 percent year-over-year (Y/Y) so far in Q3 and down 38 percent year-to-date. The decline doesn’t seem to simply be related to a decline in Hooters’ market share. Social media mentions of competitor breastaurants Twin Peaks and Tilted Kilt are also down 35 percent and 48 percent, respectively, in 2016.

The decline in social media buzz seems to correlating with a decline in Hooters’ bottom line as well. In Q2, Chanticleer reported a 9 percent Y/Y decline in Hooters revenue. Hooters represents about one third of Chanticleer’s total revenue.

Chanticleer’s stock has been hammered over the past year, down 55.1 percent. The stock now trades well under $1 per share.

Chanticleer also owns restaurant brands American Burger Co., BGR the Burger Joint, Little Big Burger and a majority interest in Just Fresh.

Full ratings data available on Benzinga Pro.

Do you have ideas for articles/interviews you'd like to see more of on Benzinga? Please email feedback@benzinga.com with your best article ideas. One person will be randomly selected to win a $20 Amazon gift card!