This Analysis Shows iPhone 7's Popularity May Be Falling Faster Than iPhone 6/6s

Until Apple Inc. AAPL releases official iPhone 7 sales numbers, traders and analysts will continue trying to piece together the puzzle using third-party data and anecdotal evidence. According to the latest data from TickerTags, social media buzz suggests iPhone 7 mentions are elevated but have not eclipsed record levels of previous models.

TickerTags monitors social media sites to identify trends by searching for words and phrases that appear together in social media content, such as tweets.

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During the first two weeks of their respective launches (as measured by first available date of pre-order), normalized organic mentions related to pre-orders and orders of the iPhone 7 and 7 Plus models on Twitter were 89 percent higher than the number of mentions of the iPhone 6s and 6s Plus.

While the iPhone 7 seems to be generating more early social media chatter than the 6s models, its number of mentions have fallen 37 percent lower than mentions of the iPhone 6 and 6 Plus following its launch.

While social media mention frequency doesn’t directly correlate with sales, it could be a good indicator of the relative sales performance of the devices.

On Friday, Apple stock dropped following a GfK report that iPhone 7 and 7 Plus launch weekend sales were 25 percent lower than 6s and 6s Plus launch weekend sales.