MariMed, Binske Strike Licensing Agreement To Bring Products 'From Malibu To Martha's Vineyard'

Cannabis brand Binske announced Monday it has partnered with the multistate operator MariMed Inc MRMD in a licensing deal.

The partnership will see Binske’s line of concentrates, edibles and topicals reach 52% of the legal consuming American public across 11 states, totaling 52.4 million people between 21 and 61 years old, according to the company. 

Binske products are presently found in Colorado, Nevada, California and Florida. Under the deal, products will become available in Ohio, Maryland, Illinois, Massachusetts, Rhode Island, Delaware and Maine.

Benzinga's Cannabis Capital Conference heads to Detroit on Aug. 15 — click here to learn more!

The deal helps Binske reach "from Malibu to Martha's Vineyard," said Jake Pasternack, the founder, chairman and CEO of Praetorian Global LLC, Binske's parent company.

“That [customer] access, coupled with the ability for those consumers to know they will get the same Binske product, no matter where they buy it, is paramount to building consumer patronage and, most importantly, trust," the CEO said.

Praetorian Global said it holds 13 active licensing deals in the cannabis markets.

MariMed Chief Product Officer, Ryan Crandall spoke of the deal's importance for each brand.

"Binske's highly curated and dynamic product line will only further strengthen the reputation of our ever-expanding multistate distribution operation. This relationship will work to provide millions of consumers and patients across the country a level of consistent product access they have yet to really enjoy in the national marketplace.”

Binske expects its products to be available in over 700 American retail locations by the third quarter of 2020.

Related Links:

The Week In Cannabis: Canopy Growth Trims Bruce Linton, Congressional Hearings On Ending Marijuana Prohibition, And More

MariMed, GenCanna Global Form Hemp Partnership

Photo courtesy of Binske. 

Market News and Data brought to you by Benzinga APIs
Comments
Loading...
Posted In: CannabisNewsContractsTop StoriesMarketsBinskeJack Pasternackmarijuanapotweed
Benzinga simplifies the market for smarter investing

Trade confidently with insights and alerts from analyst ratings, free reports and breaking news that affects the stocks you care about.

Join Now: Free!

Cannabis is evolving – don’t get left behind!

Curious about what’s next for the industry and how to leverage California’s unique market?

Join top executives, policymakers, and investors at the Benzinga Cannabis Market Spotlight in Anaheim, CA, at the House of Blues on November 12. Dive deep into the latest strategies, investment trends, and brand insights that are shaping the future of cannabis!

Get your tickets now to secure your spot and avoid last-minute price hikes.