MPG Licenses Rentrak's TV Essentials National TV Measurement Currency (RENT)

Rentrak Corporation RENT television and entertainment industries, today announced that MPG has licensed Rentrak's TV Essentials  database of millions of reporting households in order to gain access to deeper insights provided by the company's robust and granular set-top-box viewing data. MPG is the U.S. media division of international media service group, HAVAS, which is dedicated to establishing relevant points of contact between brands and consumers.