UPDATE: Amazon Introduces the All-New Kindle Family: Four New Kindles

Amazon.com AMZN introduced an all-new Kindle family: three all-new Kindle e-readers that are smaller, lighter, and more affordable than before, and Kindle Fire. “We've now reached the magical two-digit price point for Kindle – twice: the new Kindle and Kindle Touch are only $79 and $99. Kindle Touch 3G is the new top of the line e-reader with free 3G – no monthly fees or annual contracts – and is only $149,” said Jeff Bezos, Amazon.com Founder and CEO. “Kindle Fire brings together all of the things we've been working on at Amazon for over 15 years into a single, fully-integrated service for customers. With Kindle Fire, you have instant access to all the content, free storage in the Amazon Cloud, the convenience of Amazon Whispersync, our revolutionary cloud-accelerated web browser, the speed and power of a state-of-the-art dual-core processor, a vibrant touch display with 16 million colors in high resolution, and a light 14.6 ounce design that's easy to hold with one hand – all for only $199. We're offering premium products, and we're doing it at non-premium prices.” The latest generation Kindle features a new design that is 30 percent lighter at just 5.98 ounces, 18 percent smaller, and turns pages 10 percent faster. Kindle Touch is a new addition to the Kindle family with a touch screen that makes it easier to turn pages, search, shop, and take notes. Kindle Touch is also lighter, smaller, eliminates battery anxiety with extra-long battery life and holds thousands of books. Amazon invented X-Ray, a new feature that lets customers explore the “bones of the book.” With a single tap, readers can see all the passages across a book that mention ideas, fictional characters, historical figures, places or topics that interest them, as well as more detailed descriptions from Wikipedia and Shelfari, Amazon's community-powered encyclopedia for book lovers. Amazon built X-Ray using its expertise in language processing and machine learning, access to significant storage and computing resources with Amazon S3 and EC2, and a deep library of book and character information. The vision is to have every important phrase in every book. The new Kindle Touch is only $99. Kindle Touch is available to customers in the U.S. for pre-order starting today at www.amazon.com/kindletouch and ships November 21.