Kraft Foods and SodaStream Expand Co-Branded Flavors with Kool-Aid

Kraft Foods, Inc. KFT and SodaStream International, Ltd. SODA today announced the expansion of their strategic partnership for the manufacturing, marketing, distribution and sale of Kraft Foods beverage brands for use with the SodaStream soda making system. The initial Kool-Aid flavor choices will be Cherry, Grape and Tropical Punch. These complement the existing co-branded portfolio, which includes several varieties of Crystal Light, the leading powdered drink mix, and Country Time, the number-one U.S. lemonade brand. The terms of the deal were not disclosed.