Alliance Data Signs Multi-Year Renewal Agreement With Crate and Barrel

Alliance Data Systems Corporation ADS, a leading provider of loyalty and marketing solutions derived from transaction-rich data, today announced its Retail Services business has signed a multi-year renewal agreement to continue providing the private label credit card program for multichannel home furnishings retailer Crate and Barrel. With headquarters in Northbrook, Illinois, near Chicago, the privately held company was founded in 1962 and has retail operations in the United States and Canada. The company's family of brands also includes CB2, a modern home furnishings destination and The Land of Nod, a retailer specializing in children's furniture and toys. This year, in partnership with Alliance Data, Crate and Barrel introduced a rewards-based credit card that allows customers to earn rewards across all three brands – Crate and Barrel, CB2 and The Land of Nod. For every $200 spent at Crate and Barrel, CB2 or The Land of Nod, customers will receive a $10 reward that can be used at any of the three brands.  In addition to rewards, the program provides cardholders special financing and access to other exclusive cardholder offers. Alliance Data will support Crate and Barrel with new card issuance and ongoing marketing programs targeted at cardholders in order to help the company grow and retain a strong, loyal customer base. "We are excited to continue to evolve the Crate and Barrel credit card by rewarding our best customers for their loyalty," said Jennifer Olsen, chief marketing officer of Crate and Barrel. "As the economy continues to improve, we know consumers are spending more on home furnishings and accessories—seeking new styles, colors and designs for their homes. Our goal is to help Crate and Barrel be that destination of choice for their cardholders," added Melisa Miller, president of Alliance Data Retail Services. "We are thrilled to have the opportunity to help expand the Crate and Barrel brand by delivering a marketing-driven credit and loyalty solution we're confident will help bring their cardholders back to their stores again and again, growing their business for years to come."