Windows 8 Surpasses 100M Users in Six Months

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During the first 30 days at retail,
MicrosoftMSFT
sold
40 million
Windows 8 licenses.
Now, six months after arriving on
Best BuyBBY
store shelves (among many other retailers), Windows 8 has crossed a new milestone. Tami Reller, Microsoft's Chief Marketing Officer and Chief Financial Officer, told the
Official Windows Blog
that more than 100 million Windows 8 licenses have now been sold. According to
The Next Web
, this means that Windows 8 is selling at the same rate as its predecessor, which sold
600 million licenses
in less than three years and has acquired
70 percent
of the business PC market. This adds credence to the theory that consumers want Windows 8,
not a brand-new PC
. From its inception, Microsoft has promoted the benefits of upgrading to Windows 8, noting that it can improve the performance of older machines. Based on the
lackluster PC sales
, it would seem that consumers have taken Microsoft's advice. Many manufacturers still have high hopes for 2013.
Hewlett-PackardHPQ
thinks that it can sell
40 million notebooks
this year, most of which will be Windows 8 machines. A small number of them could be
GoogleGOOG
Chromebooks or Androidbooks, but the majority will run Microsoft's OS. Some notebook manufacturers might discount their Windows 8 touch screen machines by
as much as 10 percent
in hopes of spurring new sales. Thus far,
Intel'sINTC
Ultrabooks concept has not provided Windows 8 -- or Windows 7 -- with a boost in hardware sales. Nonetheless, Ultrabooks are estimated to account for
half of all notebook sales
by 2016. That sales goal could be achieved even sooner if the current estimates are met. Ultrabooks are expected to account for
40 percent of all notebook shipments
in 2013. Getting consumers to actually buy them, however, is the real challenge that Intel faces. The ongoing PC sales troubles are not exclusive to Windows, however. Lifetime Chromebook sales have yet to reach
500,000 units
, making it one of the least popular Windows alternatives available. Mac sales have also been declining. After three years of increases, total Mac sales declined more than 20 percent during the
fiscal 2013 first quarter
. Mac sales
continued to drop
during the second quarter, though at a slower pace.
Louis Bedigian is the Senior Tech Analyst and Features Writer of Benzinga. You can reach him at 248-636-1322 or louis(at)benzingapro(dot)com. Follow him @LouisBedigianBZ
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