Apple TV Gets New Channels Ahead Of Hardware Upgrade

Apple AAPL is rumored to upgrade its growing set-top box with a number of new features this fall, including video games. Until then, Apple seems to be intent on slowly populating the device with as many channels as possible. For its latest upgrade, the Mac maker has added content from Disney DIS, VEVO, The Weather Channel and CBS' CBS Smithsonian Channel. Disney's content will come in two forms: Disney Channel and Disney XD. Both channels are based on pay-TV channels that are already available through Comcast CMCSA, Time Warner Cable TWC and other cable and satellite providers. On Apple.com, the company notes that users will need a pay-TV service in order to view Disney Channel content through Apple TV. The rest of the content lineup is pretty straightforward.

• The Weather Channel allows users to check the weather and view select shows/documentaries.
• VEVO's entire catalog (75,000 music videos from 21,000 artists) can now be viewed through Apple TV.
• Smithsonian Channel's historical and cultural programming has also been added to the mix.

According to Bloomberg, these additions are being made as Apple attempts to transform its set-top box into something more enticing than a hobby. Related: Apple To Reduce iPhone 5S Price With Trade-In Program Apple CEO Tim Cook has been coy about the company's plans for the future, but several reports claim that the firm is serious about television. In addition to its ongoing discussions with pay-TV service providers, Apple is said to have approached multiple content providers. This includes Viacom VIA and Time Warner's TWX HBO. Disney, one of the existing supporters of Apple TV, was also on the list of companies that Apple has been targeting. Long-term, Apple's goals stretch well beyond the confines of a square box that sits next to the television. Analysts believe that Apple's ultimate goal is to command the living room by developing its own TV set. Disclosure: At the time of this writing, Louis Bedigian had no position in the equities mentioned in this report. Louis Bedigian is the Senior Tech Analyst and Features Writer of Benzinga. You can reach him at 248-636-1322 or louis(at)benzingapro(dot)com. Follow him @LouisBedigianBZ