Nokia NOK today unveiled the Nokia 515, a premium mobile phone
made with style-conscious people in mind. Wrapped in lightweight aluminium,
the device combines the best of Nokia - contemporary design, high quality
materials and top performance. The Nokia 515 is available in single and Easy
Swap Dual-SIM variants.
Nokia 515The Nokia 515 reflects Nokia's approach to design, focused on
simplicity, purity and craft. It features scratch resistant Gorilla® Glass 2,
gently curved for a beautiful finish, and a classic highly polished camera
bezel. Available in black or white, the phone's elegant profile and aluminium
body is perfect for style minimalists. At only 11 mm thick, the Nokia 515 will
slide beautifully into the smallest pocket or bag.
"When designing the Nokia 515 we set out to create a beautifully designed
phone that people will be proud to own," said Peter Griffith, Head of Mobile
Phones Industrial Design at Nokia. "We believe we've achieved that - the Nokia
515 is designed for people who prefer classic design, crafted to perfection
and with the functionality they need for everyday use. We have created
something that performs stunningly, without compromise."
Capture and share great images every time
The Nokia 515 ensures people will never miss a photo-worthy moment. With
smarter imaging features and a 5 megapixel camera with LED flash, the smart
camera offers a choice of image capture, editing and sharing options,
including:
- Panorama - for wide-angle shots, including group photos and landscapes.
- Sequential shots - capture up to five frames in a row with just one click,
then choose the best of the series.
- Self-portrait - for perfectly-centred self-portraits, even without a
front-facing camera. The built-in voice prompt guides people to ensure they
are in the frame before taking the shot.
Sharing photos with friends and family is quick and easy with the ability to
share straight from the gallery to social networks. People can also share
photos and other content using Nokia's exclusive Slam, which comes built into
the Nokia 515 and works by transferring content such as images or contact
cards to an adjacent Bluetooth-enabled phone in just a few simple clicks,
without the need to pair devices.
Faster, better performance for work and play
The Nokia 515 delivers a fast, 3.5G HSDPA Internet experience. It comes with a
standby time of up to 38 days in the single SIM version, making the phone
perfect for balancing work and play. With optimised HSDPA internet built-in
and data cloud compression, mobile browsing is made up to 90 percent more
efficient, helping people get more from their data plan. Popular apps like
Facebook, Twitter and Nimbuzz are preloaded on the phone, while Mail for
Exchange allows people to check work email and sync their calendars and
contacts on-the-go. It can also be connected to a PC or laptop and used as a
modem via a USB cable.
The new phone also comes with HD voice*, which means people can enjoy crystal
clear audio, even in noisy environments. Plus, with the pre-installed Transfer
app, they can sync contacts directly from a Lumia, other Windows Phone 8
smartphone or Android device, transforming the Nokia 515 into the ideal
secondary or companion device for on the go. For those who prefer to use a
separate phone for voice calls, the Nokia 515 uses the same micro SIM card as
typical smartphones, making it a great voice companion device.
"Feature phones still make up one half of global handset sales," said Simon
Baker, Program Manager, Mobile Handsets CEMA at IDC. "There is room in the
market for a range of feature phone models. Nokia is one of the few handset
manufacturers continuing to pursue the area: one of its latest offerings, the
new Nokia 515 offers a stylish and robust exterior and features fast
connectivity, high quality imaging and access to popular applications. It's a
great example of a phone which will serve an audience which does not always
need the complexity that a smartphone may bring, or which may prefer to do its
browsing and emailing on a larger tablet device and will retain a handy mobile
phone for straightforward calls and for texting."
The Nokia 515 starts to roll out globally in September, starting in Russia,
Germany, Switzerland and Poland. It will have a suggested retail price of 149
USD / 115 EUR before taxes and subsidies.
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