Amazon Reports Record Holiday Numbers

Amazon AMZN did something it doesn’t normally do for investors—it released more detailed than usual stats from this year’s holiday season.

According to the company’s press release, it added more than one million Amazon Prime members during the third week of December. Amazon Prime is the company’s membership service that offers unlimited, free two-day shipping on most of its items.

This news topped off a holiday season that was the largest in the company’s history. Amazon shipped about 36.8 million items around the world or 426 items per second.

The release goes on to detail what it calls, “Holiday Fun Facts.” The company shipped to 185 countries and shipped enough products through its Prime service to deliver at least one item to every home in America.

In a statistic showing why every company should think long and hard about their mobile presence, Amazon disclosed that more than half of purchases took place on a mobile device this holiday season. Between Thanksgiving and Cyber Monday, Amazon customers collectively ordered more than five toys per second from a mobile device.

Related: UPS: Christmas Delivery Delays Caused by ‘Perfect Storm’

In what should be good news for Sony and Microsoft, at the peak of sales, customers purchased more than 1,000 Xbox One and Playstation 4 units per minute from Amazon, and in what might be the most interesting (or most odd) fact, customers purchased enough miniature flashlights to light four collegiate football fields in accordance with NCAA standards.

But how these impressive fun facts look on the balance sheet won’t be known until the company reports earnings next year.

Research firm CIRP estimates that Amazon had at least 16.7 Prime subscribers as of December 9. If that’s true, it represents a 72 percent year over year increase. The firm also found that 93 percent of subscribers were happy with the service and plan to renew. That’s great news as it shows that the company is creating an ecosystem where customers have a reason to shop at the online retailer.

In all, investors seem to be happy. The company is up more than 55 percent this year and sitting at 52-week highs despite concerns over the company’s continued low margins.

Disclosure: At the time of this writing, Tim Parker had no position in the company mentioned.