Twitter Rumored To Acquire ZipDial For Upwards Of $40 Million

Twitter Inc TWTR is in talks to acquire ZipDial, according to Tech Crunch.

ZipDial is “a startup founded in India that has honed in on a mobile use case that is unique to its home market and others like it. People who call numbers but hang up before the call is answered, using the action as a simple alert that doesn’t cost any money. That alert, in turn, becomes the basis for a number of other, commercial actions, and analytics to track everything,” according to the report.

According to ZipDial’s website, the platform “enables global brands to engage with 100% of their consumers. Our patent-pending consumer intelligence platform drives solutions such as couponing, friend referrals, on-pack activations and more. Every one of our clients including P&G, Disney and Colgate have 2 to 5 times more unique users engaging on ZipDial than on any social network.”

The status and terms of the deal have not been confirmed, however, it is rumored to be in the range of $30 million to $40 million and could be announced within the week.

Twitter closed Monday at $39.37, down 1.99 percent.