JD.com, Lotte.com Announce Strategic Partnership

JD.com, Inc. JD, China's largest online direct sales company, today announced a strategic partnership with Lotte.com, South Korea's leading online shopping site. JD.com customers will be able to purchase products from Lotte through JD Worldwide, the company's cross-border platform. Products will cover categories including baby and maternity, cosmetics, fashion, everyday household products, home appliances, food and Lotte-branded products. In addition, the two parties will explore additional potential areas of cooperation. "The demand for products through Korean Mall has been strong and partnering with Lotte, Korea's clear industry leader, will help us meet the growing needs of our users," said JD Mall CEO Haoyu Shen. "We are delighted that as China's largest e-tailer, our large and growing base of upwardly mobile customers will now have access to a wide range of Lotte's imported products." "Lotte prides itself on providing a superior customer experience, which is why we are so excited to be leveraging JD.com's reputation for product authenticity and its unparalleled logistics network," said Lotte.com CEO Hyeong Jun Kim. "JD.com's outstanding users are the ideal audience for us as we look to develop our business in China." The announcement follows the successful launch in late March See full press release