Earlier this week, Netflix, Inc. NFLX said that, in 2015, its share of peak download internet traffic in North America rose to 37 percent – up from 35 percent in 2014.
Related Link: Netflix Investors: Subscriber Growth Is Overrated, Pay Attention To Price Elasticity Instead!
According to Sandvine data, Netflix’s share of traffic data in North America more than doubles that of Alphabet Inc GOOGL GOOG’s YouTube -- 18 percent. The difference with other sites and download services is even larger: Amazon.com, Inc. AMZN’s Amazon Video, Apple Inc. AAPL’s iTunes, and Facebook Inc FB boast a 3 percent share each.
Source: Apple Insider
As it can be seen above, BitTorrent and Hulu also accounted for 3 percent of peak download traffic -- each.
In its earnings report, Netflix assured that Internet TV is likely to generate multiple winners, as each service’s offering is quite different. “A closer look at the Sandvine data shows that the entire Over‐the‐Top category is growing as consumers increasingly embrace Internet TV and on demand viewing and, even better, this growth is coming at the expense of piracy."
The question now is, will Apple enter the video streaming race?
Related Link: What Are Apple And ESPN Working On?
Rumor has it that the tech behemoth is working over-the-top Internet television subscription service, but things are moving slow because it is not being able to reach agreements with content distriutors.
Disclosure: Javier Hasse holds no positions in any of the securities mentioned above.
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