StockX Launches World's First Sneaker Exchange

StockX has launched the world’s first “stock market of things” for limited edition consumer products this week in Detroit. The sneaker market will be the inaugural consumer product market of the new exchange.

StockX plans to put a stock market twist on traditional e-commerce marketplaces like eBay Inc EBAY and Amazon.com, Inc. AMZN. Marketplace participants will be able to buy and sell certain limited edition products anonymously and will have access to traditional stock market metrics such as historical price and volume statistics, real-time bid and offer prices and time-stamped trade histories.

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StockX data will be provided by Campless.com, which has served as the “Kelly Blue Book of sneakers” since 2012. The initial sneaker market will be comprised of more than 15,000 pairs of verified unworn, preserved, original-boxed limited-release sneakers.

StockX will also provide real-time in-depth sneaker market analysis and global news.

Sneaker collectors will be able to create their own sneaker portfolio on the site and StockX will price the portfolio in real time based on current market values, providing feedback about market gains and losses.

“Sneakers are the perfect gateway product to allow us to prove our belief that the StockX echange will replace e-commerce for certain limited edition, high-demand consumer products,” StockX CEO Josh Luber explains.

If the sneaker market proves successful, StockX could be expanding its model to other consumer markets in the near future.

Disclosure: the author holds no position in the stocks mentioned.