WWE Notches Multi-Year Snapchat Deal

World Wrestling Entertainment, Inc. WWE said it has signed a multi-year partnership deal with Snapchat under which Snapchat will cover WrestleMania via a Live Story. http://corporate.wwe.com/news/2016/snapchat-and-wwe-announce-multi-year-partnership-launching-at-wrestlemania A release from WWE said: "Fans will have the opportunity to contribute video and photo Snaps to one collective WrestleMania Live Story, which captures the real story of the event, straight from the fans, organizers, and everyone in between." "The Snaps submitted from WrestleMania will be curated and packaged by Snapchat into a brief video that is available globally to Snapchat's more than 100 million daily active users. Additional WWE events will be covered via Snapchat Live Stories throughout the year." Meanwhile, the release said WWE Network will live stream WrestleMania around the world at 7 pm ET, while Snickers, the premiere sponsor of WrestleMania, will be WWE's first Snapchat Live Story brand partner. The event takes place on April 3 in Arlington, TX. "The Snapchat Live Story allows WWE fans to share their stories from our annual pop culture extravaganza and dive into the live action of WrestleMania in more ways, and from more perspectives, than ever before," Jayar Donlan, WWE Senior Vice President, Digital & Social Content, said in a statement. Shares of WWE were down 1.74 percent at $17.48.