Cup Of Joe And A Jolteon
According to the Wall Street Journal, Niantic, the company behind the mobile game, struck a deal with Starbucks Corporation SBUX in which nearly 8,000 coffee chains in the United States will double as "PokéStops" or "Poké Gyms."
Starbucks will also begin selling "Pokémon" themed beverages as part of the agreement.
Similar Partnerships
The announcement follows a similar agreement with Sprint Corp S in which the 10,500 Sprint, Boost Mobile and Sprint at RadioShack retail locations will also become places of interest for players.
Niantic struck a similar partnership with McDonald's Corporation MCD locations in Japan, but the fast food chain didn't offer any themed food products.
What It Means For The Game, Nintendo
As noted by Business Insider, a major flaw in the game was the lack of real-world locations designated as "PokéStops." The developer of the game is likely hoping that the addition of tens of thousands of retail locations could re-jolt interest in the game again.
As a reminder to investors, Nintendo Co., Ltd (ADR) NTDOY acknowledged that the "Pokémon Go" mobile game has a limited impact on its financial performance.
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