- Facebook Inc FB admitted to underreporting web conversions on Apple Inc's AAPL iOS by about 15% in Q3 due to the iPhone maker's privacy changes.
- Apple gave iPhone and iPad users the option to opt-in to being tracked when first launching an app.
- At the July earnings call, Facebook CFO David Wehner warned, saying he expected to see a more significant impact of the changes in the Q3, CNBC reports.
- Facebook suggested several actions to the advertisers to help analyze their ad performance, like waiting longer to analyze data to allow for delays and considering using additional measurement tools.
- Facebook acknowledged efforts to improve ad performance measurement.
- Price Action: FB shares traded lower by 4.32% at $342.14 on the last check Wednesday.
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