Digital River Signs Agreement to Manage U.S. E-Commerce Sales for Panasonic's VIERA Connect Market

Digital River DRIV today announced it has signed an e-commerce agreement with Panasonic, a leader in connected TV entertainment. Based on the agreement, Digital River is managing U.S. e-commerce transactions for Panasonic's VIERA Connect Market. The VIERA Connect Market offers consumers an interactive purchase experience inside Panasonic's line of 2011 VIERA Connect-enabled VIERA HDTVs and the ability to personalize their connected HDTV experience for their specific interests. Shoppers in the VIERA Connect Market can make purchases from an ever-growing catalog of hardware products, as well as free and paid apps from third-party developers.