Host Of Factors Lifting Social Media ETF (SOCL, LNKD, ZNGA)

The Global X Social Media Index ETF SOCL is getting a boost today from a variety of corners, trading higher by 2.4% and with 90 minutes left in the trading day SOCL's volume is nearly 10% above the daily average. One day doesn't beget a trend today, but SOCL is showing investors that there's more to it than just being the Facebook ETF. LinkedIn's LNKD gain of better than 8% and flirtation with $100 is helping power SOCL. The social network for professionals is SOCL's second-largest holding with an allocation of 10.8%. And while SOCL's allocation to Yelp YELP is small, that stock may be helping the ETF as well on news that Apple AAPL has added Yelp results to the Siri voice search on the iPhone. Online game developer Zynga ZNGA is trading higher by 6.2% on above average volume ahead of a 3PM Eastern time conference call that some traders are speculating with result in Zynga telling the world it bought OMGPOP for $200 million. Zynga is SOCL's ninth-largest holding with a weight of 4.91%. And it's certainly not hurting SOCL that search engine giants Google GOOG and Russian rival Yandex YNDX are both trading higher by more than 1% on the day. SOCL, which debuted in mid-November 2011, now has almost $9 million in assets under management.